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Bio

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Ben Bannister is a seasoned marketing professional with 11 years of experience in digital strategy, online advertising, and integrated marketing. He has worked with top agencies like Tribal Worldwide London and The BIO Agency, managing campaigns for prominent clients such as Mercedes-Benz and Alfa Romeo. Ben holds a Bachelor of Commerce degree from the University of Birmingham and has certifications in Kanban, PRINCE2, and Scrum.

Credentials

  • Kanban Foundation
    The Knowledge Academy
    Dec, 2022
    - Apr, 2026
  • Kanban Practitioner
    The Knowledge Academy
    Dec, 2022
    - Apr, 2026
  • PRINCE2® Foundation Certification Training
    BCS, The Chartered Institute for IT
    Jul, 2016
    - Apr, 2026
  • PRINCE2® Practitioner
    BCS, The Chartered Institute for IT
    Jul, 2016
    - Apr, 2026
  • Certified ScrumMaster (CSM)
    Scrum Alliance
    Jan, 2019
    - Apr, 2026

Experience

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Associate Program Director
      • Jan 2024 - Present

    • Senior Software Project Manager
      • Jul 2021 - Dec 2023

    • Senior Project Manager
      • May 2019 - Jun 2021

    • Project Manager
      • Sep 2016 - Apr 2019

    • Senior Account Manager
      • Feb 2013 - Aug 2016

    • Account Manager
      • May 2011 - Jan 2013

      Managed Mercedes-Benz UK and smart National and Retailer marketing communications.• Developed campaign strategy and communications plan plus delivered online ads, emails, national DM, retailer DM and retailer POS elements for the launch of the new A-Class (the most significant launch for Mercedes-Benz to-date). Targets exceeded for every piece of communication. Similar responsibilities for the launch of the new B-Class. • Strategy, promotion plan and delivery of the City Golf iPhone app. • Managed quarterly tactical email and online ad campaigns which have challenging deadlines.• Led Approved Used initiative with emphasis on communication channels and messaging.• Communication plans and implementation of smart festival campaign including digital destination, emails, POS and event collateral.• Managed quarterly tactical online ad campaigns. • Developed proposals for online ad solutions to improve user experience and CTR.

    • Digital Account Manager
      • May 2009 - Apr 2010

      Client services lead on the Boomerang, freesat, Brit Oval, Santander, Fidelity International and Latenightlondon accounts.• Boomerang Pet Personality Awards campaign website and Virtual Puppy desktop application (BIMA 2009 finalist).• freesat ‘World Cup 2010 in HD’ fully integrated online, TV, radio and press campaign. freesat.co.uk strategy and development, banner advertising and CMS support.• Brit Oval website development, desktop widget creation, mobile compatible site build and bespoke events and hospitality online tool build.• Santander Shareholders website with bespoke CMS scoping, build and support, plus live data feeds and share price calculation functionality.• Fidelity International’s industry-first Facebook application ‘Portfolio Challenge’ and accompanying website for non-Facebook users and employees.• Latenightlondon.co.uk strategy and maintenance, CMS scoping and development and Adobe Air desktop widget build.

    • Digital Account Manager
      • Aug 2008 - Apr 2009

      Working on the Alfa Romeo, adidas and Sanofi-Aventis accounts, roles and responsibilities include;• Project management from initial brief to post campaign analysis• Statement of Work and Business Quote creation• Budget tracking and resource control• Key contact for client and client relationship development• Creation and presentation of digital proposals and recommendations• Detailed creative and technical brief writing and delivery• Campaign and website performance analysis• Loop team meeting organisation and input• Management and training of two Account Executives• Social networking and influential marketing studies• eCRM campaign execution and reporting• A degree of copy writing and design for digital communications• Global account pitch work

    • France
    • Advertising Services
    • 300 - 400 Employee
    • Account Executive
      • Aug 2007 - Jul 2008

      Alfa Romeo and Reckitt Benckiser responsibilities;• Project status report creation and presentation• Competitor analysis and recommendations• Product launches and updates to websites• Site maintenance via CMS• Attending and following up on client briefings• Maintenance of the Cloverleaf website – the Alfa Romeo exclusive membership club• eNewsletter deployment and reporting• Analytics tracking and performance report compilingReckitt Benckiser brands worked on include Nurofen, Clearasil, Strepsils, Lemsip, Gaviscon, Finish and Veet. Plus extensive pitch work for Levi’s.

    • Account Executive (Internship)
      • Mar 2007 - Jul 2007

    • Account Executive (Internship)
      • Jun 2005 - Aug 2005

      Worked on most aspects of projects from both the account and creative side. Key skills developed at this integrated agency include quality assurance of all creative work, brainstorming and concept creation, competitor research, media analysis and sourcing of assets. Accounts assigned to were National Express, James Villas Holidays, Budweiser, Britvic, the AA, Sony Playstation, P&O Ferries and ASDA.

Education

  • 2003 - 2006
    University of Birmingham
    Bachelor of Commerce (BCom), Business Commerce
  • 1996 - 2003
    Beths Grammar School
    4 A-Levels (BBCC) & 12 GCSE's (A*-B), A-Levels include; Physics, Art, Information and Communications Technology, and General Studies.

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