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Becky Rittberg is a seasoned executive with a proven track record of driving global branding strategies for leading organizations. As Director of Global Branding Team at Gartner, she successfully managed substantial branding budgets, forecasted event outcomes, and led creative teams to deliver high-impact brand experiences. Becky's expertise spans event planning, marketing, sales, and customer service, with a strong emphasis on time management and attention to detail. Holding a Bachelor of Arts degree in Event Logistics & Management with a concentration in Sports Industry, she has honed her skills through various roles, including internships at Marché du Film - Festival de Cannes and EuroVod.

Experience

    • United States
    • Information Services
    • 700 & Above Employee
    • Director (Global Branding Team)
      • Oct 2022 - Present

    • Associate Director (Global Branding Team)
      • Apr 2021 - Oct 2022

    • Senior Manager (Global Branding Team)
      • Apr 2020 - Apr 2021

    • Event Manager (Global Branding Team)
      • Oct 2018 - Mar 2020

      • Branding Project Manager for Global Symposium Portfolio• Responsible for managing substantial branding budgeting and forecasting for each event• Provide leadership for Creative Team's strategy and long term planning• Manage a team of direct reports with strong emphasis on individual development and mentoring• Manage creative agency partnerships while overseeing creative guidelines, production schedules, floorplans, timelines and success of overall projects• Collaborate with sponsorship, communications, logistics and program management teams• Create event branding and attendee experience for the three largest global events withinportfolio including all Global Symposium Conferences• Travel globally on a monthly basis and confident in fast-paced environments• Strong time management skills with attention to detail on large simultaneous projects

    • Senior Event Planner (Global Branding Team)
      • Jun 2017 - Oct 2018

      • Manage event branding, onsite messaging and overall attendee experience for Gartner Events• India, Latin America, North America branding regional expert for Gartner Events onsite branding• Branding lead on Gartner’s flagship Symposium ITxpo in Sao Paulo, Brazil and Goa, India & Orlando, Florida• Manage relationship between Gartner Events Production and creative agencies and vendors• Provide branding expertise to Gartner Business Units for onsite promotion• Travel domestically and globally on monthly basis to executive global branding strategy• Manage multiple team members on the Branding team

    • Event Planner (Global Branding Team)
      • Apr 2016 - Jun 2017

      • Responsible for all event branding, onsite messaging and overall attendee experience for events• Provide branding expertise to Gartner Business Units for onsite promotion• Manage relationship between Gartner Events Production and creative agencies and vendors• Branding lead on Gartner’s flagship Symposium/ITxpo in Sao Paulo, Brazil and Goa India• Travel multiple times monthly on the events team to execute our global branding strategy

    • Event Planner (Global Content Team)
      • Mar 2015 - Apr 2016

      • Manage the content experience for 20+ summits globally• Content event planner lead for APAC Symposium 2015 • Work closely with program management, conference management, and event planner to develop a client-focused agenda to ensure a positive attendee experience• Measure content results across the business in order to ensure client feedback is the highest priority in enhancements• Work with program management team and external speaker planner regarding external speaker options for various events, work with the external speaker planner to manage the speaker’s experience on-site• Work with the operations lead on capacity planning and room placement• Track and manage printed material cost such as onsite agendas and workshop supplies to comply with the budget for the event and reconcile the general ledger• Manage session rooms on-site; Supervise temporary staffing needs for Gartner and sponsored sessions along with special events• Track enhancements of the Events Navigator tool; Work with technical team on improvements and testing to further improve event operations

    • Event Operations (Content & Global Registration)
      • May 2014 - Mar 2015

      • Support the content team in managing content experience for our Symposia events• Manage session rooms and temp staffing on-site for global events• Reviewing and entering event agendas for multiple Symposia events• Measure content results across the business in order to ensure client feedback is the highest priority in enhancements• Collect feedback from attendees on how best to improve agenda online tool• Track enhancements of agenda builder tool, and work with technical team on improvements and testing• Evaluate new trends and processes within the business

    • Intern
      • May 2013 - 2013
      • Cannes Area, France

      Interned with the Abu Dahbi and Dubai international pavilion. Assisted with their meetings and event planning. Including: scheduling, contacting with potential clients, assisting managing directors and owners, and promoting United Arab Emirates Film. Interned with EuroVod an on-demand movie and short film company that accommodates to countries in Europe. Assisting on meeting planning and scheduling while promoting the company to potential clients including; directors, producers, and production companies. Head team leader of twelve students for German Films Productions premiere party. Assisted and worked with guest services and in charge of student volunteers. Worked closely with main event planners and managed check in and security. Planned Emerging Film Makers event for the American Pavilion,which included movie screenings and large reception for directors, producers, and film critics.

Education

  • 2010 - 2014
    The University of Alabama
    Bachelor of Arts (B.A.), Event Logistics & Management, Concentration in Sports Industry

Suggested Services

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Industry Focus. “Marketing and Advertising”

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