Experience

• 

  Baltimore Community Foundation

  • Baltimore, Maryland, United States

  • Associate Vice President of Marketing and Public Affairs

    • Apr 2024 - Present
    • Baltimore, Maryland, United States
• 

  McCormick & Company

  • United States
  • Food and Beverage Manufacturing
  • 700 & Above Employee

  • Director, Global Consumer Strategy

    • Jan 2022 - Present

    I am responsible for assessing new growth opportunities and developing and communicating strategic choices for the leadership of the company to drive long term plans for our Consumer business. This includes facilitating our Enterprise Competitive Intelligence process, and working closely with technical leadership to incorporate commercial priorities in their long-term planning.

  • Senior Marketing Manager, Convenient Meals

    • Nov 2018 - Jan 2022

    Lead strategy to build and maintain brand equity and category relevancy including new product development, in store shopper experience, and consumer targeting.

  • Senior Product Manager, Recipe Mix

    • Aug 2017 - Oct 2018

    Focus on the 1-3 year strategy for the Recipe Mix portfolio including definition of strategic target and prime prospects, job to be done, brand equity building.

  • Senior Product Manager, Walmart Inc.

    • Aug 2016 - Aug 2017

    Manage marketing, new product development for Sam's Club, provide strategic marketing support to McCormick Walmart team to enhance customer intimacy.

  • Customer Product Manager, Alternate Channels

    • Dec 2014 - Jul 2016

    Developed strategy for company growth in Dollar and Natural Channels. Lead cross functional team to implement strategy.

  • Associate Product Manager, Herb & Spice

    • Sep 2012 - Nov 2014

    Classic brand marketing role. Analyzed product and competitor performance to develop brand strategy. Led cross functional teams to implement shopper, digital and print marketing campaigns that drove growth in market. Managed new product launches and held P&L responsibility for $40M blended seasoning portfolio.

• 

  University of Maryland, Smith School of Business

  • United States
  • Higher Education
  • 700 & Above Employee

  • Graduate Assistant/Leadership Fellow in Office of Career Services

    • 2011 - 2012

    Provided white glove treatment to corporate recruiters, conducted mock interviews and resume review sessions for peers.

  • Graduate Assistant in Office of Alumni & External Affairs

    • 2010 - 2011

    Developed marketing collateral, edited presentations and developed alumni communications template.

• 

  Campbell Soup Company

  • Camden, NJ

  • Associate Brand Manager Intern

    • May 2011 - Aug 2011
    • Camden, NJ

    Mapped and analyzed Shelf Stable Juice landscape in Value and Club channels to identify white spaces; worked with cross functional team to inform and prioritize recommendations for future competitive products and channel specific offerings. Findings were used in Beverage division 3 year strategi...

• 

  Jewish Council for Public Affairs

  • Non-profit Organizations
  • 1 - 100 Employee

  • Poverty Campaign Coordinator

    • 2009 - 2010

    Determined the strategic direction of the JCPA's Confronting Poverty Campaign.

  • Field Organizer: Poverty Campaign

    • 2008 - 2009

    Coordinated the grassroots effort of the JCPA’s Confronting Poverty Campaign, consulted with local affiliates to increase field participation in the campaign, and led the national implementation of the Child Nutrition Seder program.

• 

  Community Wealth Ventures

  • Associate, Social Franchise Ventures

    • 2007 - 2008

    Consulted for large US based nonprofits to provide business plans with initial investments from $300k to $2.5M. Conducted extensive market research to develop pro forma financials with revenue and cost assumptions.

• 

  TechnoServe

  • Intern Corporate Relations

    • 2007 - 2007

    Developed marketing collateral in English and Spanish.

• 

  Conference on Corporate Social Responsibility

  • Events Director & Panel Coordinator

    • 2006 - 2006

    Worked with cross-departmental core team to develop vision & goals for first annual conference.