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Becky Crep is a seasoned professional with 16+ years of experience in medical devices, analytics, and cross-functional leadership. She has led operational foundations, driven commercial strategy, and managed sales teams. Becky holds an MA in Software Systems from the University of St. Thomas and a BA in Computer Information Systems from The College of St. Scholastica.

Credentials

  • Aaron Dignan on Transformational Change
    LinkedIn
    Feb, 2021
    - Apr, 2026
  • Creating a Culture of Strategy Execution
    LinkedIn
    Feb, 2021
    - Apr, 2026
  • Digital Transformation
    LinkedIn
    Feb, 2021
    - Apr, 2026

Experience

    • Director, Commercial Strategy and Operations
      • Apr 2022 - Mar 2024

      Built and led the operational foundation that fueled our North American sales force to grow 47% year-over-year. Provided performance visibility up through executive leadership. Worked directly with our Chief Commercial Officer and cross-functionally to plan annual sales, build content for our Board of Directors, strategize and build commercial capabilities and measure performance across a variety of key metrics. Have built and led extensive sales enabling capabilities including sales compensation, quota, CRM system, forecasting, sales performance reporting, new product launch modeling and reporting, sales awards suite, quarterly business reviews, S&OP, and leadership KPI dashboards. Drove commercial strategy and decision-making across key areas through territory modeling and mapping, field productivity and profitability analysis, and annual operating plan. I specialize in the ability to develop and drive strategy through execution and implementation, and am proud of our contributions that consistently drove substantial quarter-over-quarter growth.

    • United States
    • Medical Equipment Manufacturing
    • 700 & Above Employee
    • Strategy and Sales Operations Manager, Rhythm Management
      • Jan 2022 - Apr 2022

      Led a high-performing team through strategic sales reporting and insights for one of Boston Scientific's largest divisions. Partnered with the VP of Sales on business needs, tools and analytics to drive revenue within our largest field sales force in the company.

    • Business Strategy Manager, Clinical Solutions-Rhythm Management
      • Jul 2018 - Dec 2021

      As a Business Strategy Manager for the Clinical Solutions organization within our Rhythm Management franchise, I worked with leadership to shape and evolve the strategy to meet short and long-term business needs, including the continual evaluation of business opportunities and distribution model optimization. I served as the conduit to all internal business functions to address needs, gather resources, deploy existing capabilities and innovate new solutions. Finally, I facilitated the execution of the strategy through a comprehensive communication plan, methodical approach and measured scorecard.

    • Principal Marketing Manager, Corporate Accounts and Healthcare Solutions
      • Jan 2017 - Jun 2018

      Led strategic marketing initiatives within our Corporate Accounts sales division to differentiate Boston Scientific in our largest customers. Partnered with leadership and our cross-divisional selling organization with positioning BSC as a strategic partner and preferred medical device vendor to healthcare systems, leveraging our broad portfolio, innovative technology and healthcare solutions. Owned our customer engagement strategy, education and recommendations for utilizing our various channels of engagement and associated processes to enable optimal execution. Served as the liaison to our Global Healthcare Solutions & Partnerships division to ensure our selling arm had all necessary training, tools and marketing materials to effectively partner with our customers in addressing their needs and challenges in our evolving healthcare industry.Has a passion for the patients we serve through our life-changing and life-saving technology. I focus my roles on most effectively supporting our selling organization to serve our hospital customers in treating those patients with the best technology and solutions for the best outcomes, in the most cost-effective way.

    • Area Business Manager, Corporate Accounts and Healthcare Solutions
      • Nov 2014 - Dec 2016

      Manages the overall business and territory management of sales teams within Corporate Accounts and Healthcare Solutions. Drives planning and execution of corporate accounts strategy and key initiatives in the field. Provides strategic guidance and supporting analytics for growth. Assesses progress and provides solutions to drive efficiency and effectiveness with our customers to become their #1 preferred medical device partner.

    • Manager, Compensation and Analytics
      • Oct 2012 - Nov 2014

      Manages all activities related to compensation and performance analytics for the Corporate Sales organization.

    • Sr Sales Analyst
      • Jul 2011 - Oct 2012

    • Sr Business Systems Analyst
      • Mar 2009 - Jul 2011

    • Software Developer
      • Jan 2006 - Mar 2009

    • Software Engineer
      • Feb 2002 - Dec 2005

Education

  • The College of St. Scholastica
  • 2006 - 2008
    University of St. Thomas
    MA, Software Systems
  • 1998 - 2001
    The College of St. Scholastica
    BA, Computer Information Systems
  • The College of St. Scholastica
  • The College of St. Scholastica

Suggested Services

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Industry Focus. “Medical Devices”

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