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Beate Molander profile image

Beate Molander

Markedsansvarlig/Bokhandleransvarlig at Gyldendal Akademisk
Intro Book
Beate Molander is a seasoned marketing professional with 9 years of experience in managing marketing campaigns, developing marketing strategies, and driving sales growth for Gyldendal Akademisk and Gyldendal Norsk Forlag.
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Location
Oslo, Oslo, Norway, NO
Languages
  • Engelsk -
Skills
  • Marketing Communications
  • B2b
  • Publishing
  • Social Media
  • Marketing Strategy
  • Show all
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Bio

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Beate Molander is a seasoned marketing professional based in Oslo, Norway. With a strong educational background in international business and human resources, she has honed her skills in marketing communications, B2B, and publishing. Her experience spans over 20 years, with notable stints at Gyldendal Akademisk, Gyldendal Norsk Forlag, and Universitetsforlaget. She is proficient in English and has a deep understanding of the Norwegian market. Molander's expertise lies in marketing strategy, online advertising, social media marketing, and digital media, making her a valuable asset to any organization.

Experience

  • Gyldendal Akademisk
    • Markedsansvarlig/Bokhandleransvarlig
      • Aug 2014 - Present

      Er ansvarlig for markedsføring av forlagets utgivelser mot profesjonsmarkedet, B2B og B2C. Dette innebærer både faglig og budsjettmessig ansvar. Initierer, planlegger, gjennomfører og evaluerer kampanjer og enkeltstående markedsaktiviteter. Arrangerer kurs, foredrag, lanseringer ol for nyutgivelser. Har utstrakt kontakt med forfattere, forelesere og fagansvarlige i høgskole- og universitetssektoren. Sitter i superbrukerforum for Gyldendals CRM system og var med i utviklingen av systemet. Har ansvar for bokhandlerkontakten, inkludert forhandlinger rundt nye avtaler og rabattstruktur. Driver aktivt innsalg av faglitteratur til bedrifter og profesjonsutøvere.

  • Gyldendal Norsk Forlag
    • Norway
    • Book and Periodical Publishing
    • 400 - 500 Employee
    • Markedskonsulent/bokhandleransvarlig
      • Aug 2010 - Aug 2014

    • Markedskonsulent
      • Mar 2000 - Aug 2010

  • Universitetsforlaget
    • Markedskonsulent
      • Dec 1997 - Mar 2000

  • Akademika
    • Markedskonsulent
      • Jan 1996 - Nov 1997

  • Østfold Finans
    • Fredrikstad
    • Regnskapsmedarbeider
      • Jun 1987 - Aug 1988
      • Fredrikstad

      Ansvarlig for bokføring og avstemming av bedriftens kredittkortvirksomhet. Fortsatte som sommervikar under studietiden (1988-1995)

Education

  • 1983 - 1986
    Christianslund videregående skole
  • 1993 - 1995
    San Francisco State University
    MSBA, International business
  • 1988 - 1993
    San Francisco State University
    Bachelor of Science (BS), Human resources
  • 1986 - 1987
    Handelshøyskolen BI
    Bedriftsøkonom, Bedriftsøkonom

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Industry Focus. “Book and Periodical Publishing”

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