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Beat Wiesmann is a seasoned hospitality executive with extensive experience in hotel management, resort operations, and food and beverage management. With a strong educational background in hospitality management and business administration, he has successfully led various hotels and resorts to achieve significant growth and improvement in market share, guest satisfaction, and operational performance. Throughout his career, Beat has demonstrated his expertise in pre-opening, sales and marketing, staff management, and catering services. He has worked in various locations, including Phuket, Thailand; Amman, Jordan; Shenyang, China; and Beijing, China.

Experience

    • General Manager
      • Sep 2015 - Present

      Pre-opening

  • Kempinski Hotels
    • Amman, Jordan
    • General Manager
      • Apr 2014 - Present
      • Amman, Jordan

      I was approached by the Kempinski Hotels to turn around this difficult hotel with bad market reputation and achieved the following: rebuild a complete new effective sales & marketing team, regaining fair market share and image by providing each guest with an exceptional stay, restructuring internal organization including training and re-positioning F&B outlets. The construction of our own new Convention Center next door together with a new Lobby and Hotel drive-way will further help to put this hotel back on track.

    • General Manager
      • Jun 2012 - Mar 2014
      • Crowne Plaza Shenyang, Parkview

      The goal for my transfer to this property within IHG was to bring this hotel from no 3 to no 1 position under its competitor set in town, which was achieved. I propelled market share by pushing the market penetration index to exceed 110% as per STR report. I implemented long and short-term plans to imporve overall operational performance, facility improvement and guest satisfaction, repositioning the hotel and gaining more support from the top corporate accounts and key business partners.

  • Crowne Plaza Jinan
    • Crowne Plaza Jinan City Center
    • General Manager
      • Oct 2009 - Jun 2012
      • Crowne Plaza Jinan City Center

      My goal was to join a leading Hotel Copany to further my professional efficiency. Although the hotel’s 2009 results surpassed its expectations by 30% (GOP) and with new competition opening in town (Sheraton, Hyatt) in 2010/11, key achievements were to keep major supporting accounts as well as staff turnover to a minimum. Results for 2010 again surpassed expectations and guests satisfaction, which resulted in the Owning Company to build an extension of a further 100 rooms and F/B outlets.

    • General Manager
      • Sep 2007 - Feb 2010

      600-room deluxe property with largest rooms in town (55m2), 3 F/B outlets, banquet rooms for up to 250 persons and adjascent to the largest Shopping Mall in North China. From September 2007 to July 2008 was the pre-opening stage with an opening date of July 18, 2008. Since it's opening, it has gained very good market share and the revenue is increasing monthly, with a 2009 y-t-d GOP of +33% comopared to budget. (updated Aug. 2009). It has become very popular for long term guests (BMW, Arnold, etc.) as we have the best rooms in town.

    • General Manager
      • Apr 2005 - Aug 2007

      Opened the Swiss-Belhotel Haulun Hefei, a 180-room business hotel in the capital of Anhui Province, where I achieved a very good market share as well as profitability during the first year of operation. Was then transferred to the Swiss-Belhotel Lotus Lake, Wuhan in June, where I continued the setting up the various departments, worked on the budget and marketing plans until I resigned after 3 months, to join the Lexington Collection of Hotels

    • General Manager
      • May 2003 - Apr 2005

      Private Deluxe Golf & Country Club in the north of Beijing with a 27-hole Jack Nicklaus designed Golf Course, and various Hotel & Apartment buildings, including the famous White House, with a total of 118 rooms & suites. Was also in charge for the Club House catering services. Were staging the first international Golf tournament (VW China Open) in 2004 and the famous Johnny Walker Classic tournament in 2005, where the resort has gained good exposure. But as the place was a Private Club, I was unable to sell it to the outside and decided therefore to rejoin a Hotel Chain.

    • EAM - Resident Manager - General Manager
      • Nov 1989 - Oct 1997

      Started as the EAM/FB to set up the F/B operation consisting of 3 restaurants, 2 bars, 1 Disco, Banquet facilities for up to 1000 pers. for this 525-room Hotel, a Member of the Leading Hotels of the World. Was promoted to Resident Manager in 1991 and then to General Manager from 1995. The hotel still today, enjoys a very good reputation in the hotel business of Shanghai. I left to change environment and yet get another experience in other parts of the world.

    • Resident Manager
      • 1988 - 1989

    • AFBM
      • 1981 - 1982

Education

  • 1974 - 1979
    EHL
    4-year diploma, Hospitality Management
  • 1974 - 1978
    Ecole Hoteliere de Lausanne
    Bachelor of Business Administration (B.B.A.), Hotel, Motel, and Restaurant Management
  • 1968 - 1971
    College
    Bachelor of Business Administration (BBA), Hospitality Administration/Management
  • 1968 - 1971
    Institut Le Rosey
  • 1968 - 1971
    Le Rosey

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