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Bassem Wessa profile image

Bassem Wessa

Digital Marketing Manager at Harmony Medical Group
Intro Book
Seasoned marketing professional with expertise in digital marketing and brand management.
  • Claim this Profile
Location
Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates, AE
Languages
  • English Professional working proficiency
  • Arabic Native or bilingual proficiency
  • French Elementary proficiency
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Bio

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Bassem Wessa is a seasoned marketing professional with extensive experience in developing and executing comprehensive marketing strategies to increase brand awareness, patient acquisition, and retention rates. He has a strong background in digital marketing, with expertise in SEO, SEM, social media, email marketing, and website optimization. With a MicroMaster in Digital Marketing from Curtin University and a Master of Business Administration (MBA) from Arab Academy for Science, Technology and Maritime Transport, Bassem has honed his skills in strategic brand management, online marketing strategies, and digital branding and engagement.

Credentials

  • edX Verified Certificate for Digital Branding and Engagement
    edX
    Sep, 2023
    - Apr, 2026
  • Foundations of project management
    Google
    Sep, 2023
    - Apr, 2026
  • Advanced Google Analytics Certification
    Google
    Apr, 2020
    - Apr, 2026
  • Developing Executive Presence
    LinkedIn
    Apr, 2020
    - Apr, 2026
  • Google Ads Search Certification
    Google
    Apr, 2020
    - Apr, 2026
  • Google Analytics for Beginners Certification
    Google
    Apr, 2020
    - Apr, 2026
  • Advertising on Facebook
    LinkedIn
    Mar, 2020
    - Apr, 2026
  • Content Marketing Foundations
    LinkedIn
    Mar, 2020
    - Apr, 2026
  • Developing Self-Awareness
    LinkedIn
    Mar, 2020
    - Apr, 2026
  • How to Present and Stay on Point
    LinkedIn
    Mar, 2020
    - Apr, 2026
  • Leading with Emotional Intelligence
    LinkedIn
    Mar, 2020
    - Apr, 2026
  • Learn Emotional Intelligence, the Key Determiner of Success
    LinkedIn
    Mar, 2020
    - Apr, 2026
  • Mobile Marketing Foundations
    LinkedIn
    Mar, 2020
    - Apr, 2026
  • OMCA™ Certification for Online Marketing Associate Test Prep
    LinkedIn
    Mar, 2020
    - Apr, 2026

Experience

  • Harmony Medical Group
    • United Arab Emirates
    • Digital Marketing Manager
      • Nov 2023 - Present
      • United Arab Emirates

      Manage a Marketing Team and lead the Marketing Department for 4 premium Dental Clinic Located in Dubai and Abu Dhabi• Develop and Execute comprehensive Marketing Strategies to increase brand awareness, patient acquisition and retention rates.• Conduct Market Research and Competitive Analysis to identify trends, opportunities, and patientpreferences, enabling data-driven decision-making.• Manage Digital Marketing initiatives, including SEO, SEM, Social media, Email marketing, and Websiteoptimization, to enhance online visibility and patient engagement.

  • PROACTIVE LINK
    • United Arab Emirates
    • Marketing Manager
      • Nov 2023 - Present
      • United Arab Emirates

      Developed and executed comprehensive marketing strategies to increase brand awareness and drive sales for 5 International Dental Brands. BioHorizons camlog CÁTO Reveal 3DISCEnsure the implementation of Marketing Tactics and Digital initiatives • Ensure Delivery of Marketing Messages to Target Audience.• KTL Management and Ensure Advocacy • Create and Manage Educational Events with our International Partners

  • Merck Group
    • Germany
    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • GH Product Champion (GH Sales & Marketing Lead )
      • Feb 2021 - Jul 2023

      • Launch & Lead Merck Growth Hormone Business in Egypt• Drove successfully Egypt National Sales to Achieve B.U goals. (2021:153% vs Target, 2022 :163% vs Target) • Developed Brand Marketing Plan. • Formulated and Executed launch plans with financials, market sizing, pricing/reimbursement strategy, Situational Analysis. (Pricing Cases, Distribution Plan, PSP program Launch)• Ensured implementation of Marketing Tactics & Digital marketing Initiatives.• Formulated Promotional Message /Tools and Ensure Delivery of our Message to Target Audience. • Managed Successfully Brand budget to maximize ROII was Awarded Egypt GM Award 2022

    • Senior Key Account Manager
      • Jun 2019 - Jan 2021

      - Worked in different geographical areas (Cairo , Suez canal cities and Upper Egypt )- Key Achievements : 2015 : 110 % vs target 2016 : 184 % vs target 2017 : 113% vs target 2018 : 109% vs target 2019 : 103% vs Target- Elite winner 2016 (best achiever and the best performer in Merck Egypt )- Introduction of Merck fertility products by direct orders in Many IVF University centers- Merck Key Accounts Stakeholders Mapping Project Job description:-Establishing a KOL relationship with the most important stakeholders in the IVF market including physicians, pharmacists, nurses and purchasers. -Managing the sales in the key IVF accounts beside the consumption trends in pharmacies -Creating a Link between the company and the agent to facilitate supply chain and logistical procedures and monitor stock level and availability.-Promoting full Fertility portfolio creating a comprehensive plan for all Key accounts on How to maximize business and gain more share involving the marketing and medical Departments based on my Relationship with the KOLs and my analysis of their needs.-Maximizing our portfolio share through creating new opportunities and grapping existing ones.

    • Neurology & Immunology Marketing Project Lead
      • Oct 2019 - Jun 2020

      - Lead Omnichannel Communication in NEA region for Rebif New Label (Family Planning Indication)- Develop Messages -Materials – Tools – Branding – Templates for HCPs Communication - Launch a New MS Platform

  • Merck Group
    • Germany
    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • Key Account Manager
      • Nov 2016 - Jun 2019

    • Fertility Marketing Assignee
      • Sep 2017 - Jan 2019

      -Prepare Cetrotide Marketing Plan under supervision of Fertility & Endocrinology Marketing Director.-Participated in fertility portfolio 2018 Operational Plan.-Launch of Hateb2i Mama Digital platforms- Manage digital & social media campaign "Hateb2i Mama Campaign"

  • Merck Group
    • Cairo Governorate, Egypt
    • Product Specialist
      • Nov 2014 - Oct 2016
      • Cairo Governorate, Egypt

  • APEX Multi-APEX Pharma
    • Medical Representative
      • Aug 2013 - Oct 2014

  • Globe International
    • Cairo, Egypt
    • Medical Sales Representative
      • Sep 2012 - Jul 2013
      • Cairo, Egypt

Education

  • 2023 - 2024
    Curtin University
    MicroMaster, Digital Marketing
  • 2017 - 2019
    Arab Academy for Science, Technology and Maritime Transport
    Master of Business Administration - MBA, Marketing
  • 2022 - 2022
    Udacity
    Digital Marketing Degree, Marketing
  • Google Digital Garage
    The Fundamentals of Digital Marketing, Digital marketing
  • 2020 - 2020
    Udemy Alumni
    Digital marketing Course, Marketing
  • 2007 - 2012
    Faculty of pharmacy
    Bachelor of Pharmacy (B.Pharm.), Pharmacy, Pharmaceutical Sciences, and Administration
  • 1995 - 2007
    Salam language school

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Medical Practices”

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