Experience

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  Extend | The Ad Network

  • Riyadh, Saudi Arabia

  • Client Services & PMO Director

    • Aug 2022 - Present
    • Riyadh, Saudi Arabia

    I am proud to lead a team of Client Service and PMO professionals in a full-service advertising and communication group. My mission is to maintain and grow a diverse range of existing client portfolios in both private and government sectors, while seamlessly integrating all agency disciplines.The above responsibilities are in conjunction with establishing and developing a unique operating module that puts our clients at the center of everything we do. By integrating the project management office and client service operation, to provide a client-centric experience that sets us apart. Our clients include some of which are the most innovative and forward-thinking organizations in KSA and the region. These clients are:- Saudi eSports Federation | GAMERS8 - 2022 & 2023- Ithra- Aramco Lubricants & Retail- Hawi | Quality of Life Program- National Competitiveness Center- Ministry of Transport and Logistic Services- Saudi Exchange | Tadawul- neoleap | urpay- Bank Aljazira- Saudi Payments- GASCO- Almarai- Haier- Saudi Data & Ai Authority (SDAIA)- Royal Commission of AlUla- Ministry of Commerce- Ministry of Culture | Tariq Abdul Hakim Center- Soudah Development | A PIF Company- Soudah Peaks | A PIF Company- Saudi Downtown Company | A PIF Company- Golf Saudi | A PIF Company- Ministry of Sport | Formula-e- Ministry of Sport-National Event Center | Hail Season- Cultural Development Fund- Islamic Military Counter-Terrorism Coalition

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  One Young World

  • Jeddah Governorate, Saudi Arabia

  • Ambassador

    • Oct 2012 - Present
    • Jeddah Governorate, Saudi Arabia

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  Acquaint Communications

  • Saudi Arabia

  • Client Services Director

    • Apr 2022 - Aug 2022
    • Saudi Arabia

    - Nahdi- Tamam By Zain- Manga Production- Kidana- Riyadh Bank- Saudi Banks- Budget Rent A Car- York

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  Extend | The Ad Network

  • Riyadh, Saudi Arabia

  • Sr. Account Director | Client Experience

    • Nov 2021 - Mar 2022
    • Riyadh, Saudi Arabia

    - Ithra- Petromin Stellantis- Alsoudah Development Company- MOC - The Royal Institute of Traditional Arts (TRITA)- neoleap - urpay- Ministry of Sport - Formula-e

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  Havas Creative Network

  • Saudi Arabia

  • Account Director, Head of Social & Strategy

    • Jan 2020 - Oct 2021
    • Saudi Arabia

    - Babaker Group - Abu Kass Rice- meem bank- Carrefour- Jawwy TV- Sanofi

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  VMLY&R

  • Saudi Arabia

  • Account Director

    • Oct 2018 - Jan 2020
    • Saudi Arabia

    - NEOM- Building Technology Stimulus Initiative under the Housing Program- Dar Wa Emaar Real state Development- Saudi Conventions & Exhibitions General Authority

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  MOCKUP Advertising

  • Jeddah Governorate, Saudi Arabia

  • Co-founder/Managing partner

    • Dec 2016 - Aug 2018
    • Jeddah Governorate, Saudi Arabia

    - Altalaya Bridgestone- Eyadah- Alahli FC Retail- Shababco - Gold's Gym- My Clinic

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  Leo Burnett MENA (Middle East & North Africa)

  • Jeddah

  • Communications Supervisor

    • Mar 2016 - Sep 2016
    • Jeddah

    - Goody- KidZania- Savola Group - Afia Corn Oil- Kinan

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  Havas Creative Network

  • United States
  • Advertising Services
  • 700 & Above Employee

  • Senior Account Manager

    • Jan 2015 - Dec 2015

  • Senior Account Executive

    • Jun 2012 - Dec 2014

    Working in the fast-paced industry of advertising, digital/direct marketing; overseeing the smooth running of an advertising or marketing campaign, from briefing designers to controlling the pennies, Managing a portfolio of accounts (Bupa Arabia, Sanofi Arabia, Skysales, Bank AlJazira and Avalon Pharma), using contacts to generate new business, engaging in project management duties, delivering presentations, attending meetings with clients, maintaining good relationships with clients. The role is very sociable and involves a fair amount of hospitality and making clients and senior management feel good about the accounts and the way they are being handled. As well as I am involved in producing printed advertising; this includes overseeing the print production aspects of various media, including newspapers, magazines, digital advertising, promotions, displays and exhibits.

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  Chalhoub Group

  • United Arab Emirates
  • Retail Luxury Goods and Jewelry
  • 700 & Above Employee

  • Sr. Brand Manager & Trainer (P&F Division) – RADWA Trading Company

    • Sep 2011 - Jun 2012

    Looking after a makeup brand in the local market –KSA- (BENEFIT SAN FRANCISCO) by monitoring their stock position & ensure adequate stock availability @ all times, places required orders & purchase orders, monitors performance of the brands and subsequently suggest promotional activities to boost sales. In addition, provide marketing support for the brand by acting as a liaison between the Division Manager, Supplier, Customer & the Sales Representatives. Also:1. Commercially; manage new product launches, POS promotions, Below-The-Line Activities, events & materials, Analise Profitability of the brand per store/country, & observe and understand the competitors, market trends for future improvement and generate the sales reports; follow up on sellin vs. sellout2. Marketing Activities; by ensuring Store & Point of Sale Material presentations are aligned with Merchandising Team & the Point of Sale Management, assisting in preparing the annual marketing Budgets & Plans, negotiating with regards to brand visibility and location, preparing monthly brand update report to for the suppliers, & Managing in-store podiums bookings3. Inventory and Purchase; by preparing the yearly budget to ensure availability of the stock for all lines from the supplier, monitoring stock levels & re-ordering & keep Stock Control Department informed of damaged stock, broken ranges & customer demand, managing the purchasing budget, & forecasting & plan optimal stock for new launches, regular stock & new openings4. Coordinate with Suppliers for all corporate above the line & below the line promotional/advertising activities, maintaining catalogs, products classification & item codes, maintain good professional relationship with the suppliers, liaise with brand owners (administrative communication; commercial communication; repairs, etc.)5. Screening, interviewing, testing, training new candidates for the brand6. Setting up a weekly work shop for the staff to maintain product knowledge quality

  • Senior-Brand Executive (FMCG Division) – RADWA International Trading Co.

    • Feb 2010 - Aug 2011

    Looking after three (Masstige) brands in the local market –KSA- (ADIDAS Perfumes & Personal Care, Pierre Cardin Perfumes, ESPRIT Perfumes) by monitoring their stock position and ensure adequate stock availability at all times, places required orders and purchase orders, monitors performance of the brands and subsequently suggest promotional activities to boost sales. In addition, provide marketing support for the brand by acting as a liaison between the Division Manager, Supplier, Customer and the Sales Representatives. Also:1. Commercially; manage new product launches, POS promotions, Below-The-Line Activities, events and materials, Analyse Profitability of the brand per store/country, and observe and understand the competitors and market trends for future improvement2. Marketing Activities; by ensuring Store and Point of Sale Material presentations are aligned with Merchandising Team and the Point of Sale Management, assisting in preparing the annual marketing Budgets and Plans, negotiating with regards to brand visibility and location, preparing monthly brand update report to for the suppliers, and Managing in-store podiums bookings3. Inventory and Purchase; by preparing the yearly budget to ensure availability of the stock for all lines from the supplier, monitoring stock levels and re-ordering and keep Stock Control Department informed of damaged stock, broken ranges and customer demand, managing the purchasing budget, and forecasting and plan optimal stock for new launches, regular stock and new openings4. Coordinate with Suppliers for all corporate above the line and below the line promotional/advertising activities, and maintaining catalogues, products classification and item codes

  • Brand Executive (COTY Division) – RADWA Trading Company

    • Feb 2009 - Feb 2010

    Looking after four brands in the local market –KSA- (David Beckham Perfumes, Kate Moss Perfumes, Kylie Minogue Perfumes and LANCASTER Suncare) in terms of Marketing campaign, new launches, sales (Sell-in and Sell-out), ordering new quantity after forecasting the market needs, review with accounts regarding all the expenses for each brand and close its Local Expense Report (LER) on a monthly basis, going out on a weekly basis (twice a week) for market visit to check on the visibility/exposure and the needs of each brand in all outlets and follow up closely with the outlet/showroom manager on the sales and market situation, going for monthly trips to the other regions (Eastern Region, Central Region and Southern Region) for the same follow ups, checking the price structure for each brand, follow up on the shortages in the local market and warehouse and re-order the needed quantity from the all four brands, checking and reviewing on all Performa invoices for the four brands, creating an item and statistic group for each new item and brand, make sure that all our warehouses in the local market have the needed quantity from each item/brand. After assuring the accurate achievement of all the above, and doing the necessary market studies I update and create a marketing calendar (that’s revisable) for all four brands, and this marketing calendar must have; at least two GWP operations two activities, and one event per month.

  • National Quality Logistics Supervisor (Visual Merchandising Division)–Real KSA for support services

    • Jun 2008 - Jan 2009

    Supervising all Quality Controllers after hiring them electively in all our branches in KSA in terms of all the above, attendance, and fiscal evaluation of their performance, besides conducting frequent meetings with all customers/sister companies to discuss any suggestions or complaint to improve the level of service that the Division is offering and sending the minutes of meeting across to the division manager and the involved parties, introducing new concepts and ideas for events, launches, media/press events, and campaigns, sitting up a work flow, chain of commands/organizational chart within my department, adapting a work task/responsibility for development/ improvement and hand it back to the concerned person, and Monthly market visit in all regions to insure the accurate execution of quality standards; leaving no room for errors as much as possible.

  • Quality Controller (Visual Merchandising Division) – Real KSA for support services

    • Mar 2008 - Jun 2008

    Following the quality standards kingdom wide in terms of production quality for all the advertisement, promotion, and new launches (for the group), sending a daily report with my market visits highlighting the areas that need improvement in the deliverance quality of exposure, production, installation, and a daily market visit for a regular check up on all animations, launches, campaigns, and events if any.

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  Jeddah Raceway - United Racing Company

  • Saudi Arabia

  • Chief Head Marshal

    • Jun 2006 - Dec 2007
    • Saudi Arabia

    Oversaw, recruiting and training programs for newly hired marshals, directed distribution of benefits, supervised a team of fifteen marshals in all phases of the hiring and training process. Collecting information related to the general target market. Provide reports, to assist in decision making. Insuring customers’ satisfaction and consolidate their recommendations to improve services through providing business cases and activity proposals. Maintain good rapport with VIP members committee. Supervise the drag strip area and facilities, insuring the satisfaction of VIP visitors and media representatives.