Okay, let’s tackle this. So Barry has 37 years of experience in the printing industry, which is a long time. He’s also an entrepreneur, which means he’s had to wear many hats. He’s got skills in marketing strategy, graphic design, and customer service, which are all in demand. However, his experience is mostly in the printing industry, which might be a niche. I’d estimate his rate to be on the lower side, considering his skills and experience. Maybe around $125 per hour, which is a bit lower than what I’d expect for someone with his level of expertise in a more general industry. But, he’s also an entrepreneur, which might mean he’s used to taking on a variety of tasks and projects, so that could affect his rate. Let’s check averages. Marketing experts with similar experience might average $150–$250 per hour. So I’ll stick with my initial estimate of $125.