Okay, let’s tackle this. So Barr has 35 years of experience, which is a significant amount. His skills include sales management, negotiation, and strategic planning, which are all in demand. However, his experience is not in a high-demand field like tech, and he's in a smaller location like Neptune City, NJ. Considering these factors, I'll estimate his rate to be around $125 per hour, which is lower than what professionals with similar experience in high-demand fields might charge. This rate is more in line with what we'd expect for a executive with his experience in a smaller location.