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Bio

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Barbora Petrencikova is a seasoned marketing professional with 14+ years of experience in graphic design, brand management, and marketing. She has worked in various industries, including real estate, construction, and education, and has expertise in graphic design, email marketing, social media marketing, and office administration. Barbora holds a BS degree in Management, Information Systems from San Francisco State University and is fluent in English and Slovak.

Experience

    • United States
    • Real Estate
    • 500 - 600 Employee
    • Martech Manager
      • Jan 2020 - Present

      Bridging the gap between marketing, technology, and end users to improve workflow efficiency, brand management, and brand image for internal (staff) and external (independent contractor) stakeholders.Duties:- Company branded design and scaling to 3rd party vendors (Canva)- Email marketing design, execution, automation (ActivePipe)- Internal workflow restructuring (Trello, Notion, JotForms, Zoho, and others)- Marketing communications, and messaging- Graphic design templates for printed and digital collateral across company, office location, and individual levels (email signatures, social media graphics, digital presentations, digital portfolios, printable presentations, portfolios, booklets, brochures, flyers, postcards, etc.) - Ad hoc graphic design and print layout (business cards, postcards, flyers, brochures, booklets, etc.)- Internal Knowledge Base content management- Intranet UI update and redesign- Web design and maintenance (LeadPages)- Training stakeholders on new tools and technologies (videos, virtual meetings, Zoom, etc.)Tools: - InDesign- Illustrator- Corel VideoStudio- Canva- Active Pipe- JotForm- Trello- Zoho- LeadPages

    • Agent Concierge
      • Jul 2015 - Jan 2020

      Office Administration:- First point of contact in the office- Administrative support for staff and agents- Maintain office supply inventory (main office and satellite office locations)- Maintain calendar of office events and floor time schedule- First level technical support (office equipment, PC, Mac, hardware/software)- First level HR (processing agent on-boarding, transitions and terminations)- Data entry: REALedger accounting system- Data entry and compliance check: SkySlope transaction management systemMarketing:- Custom graphic design for marketing and recruiting materials- Digital and print graphic design- Property flyers, postcards, brochures, and booklets- Recruiting brochures, postcards- Custom book binding for listing presentations company-wide- Social media content marketing: office Facebook business page- Email content marketing: custom bi-monthly San Francisco area newsletter- Copy editing for print and digital marketing content

    • Content and Brand Manager
      • May 2010 - Present

      Graphic Design / Brand Management:- Author logo - Series branding and consistency of cover design- eBook, print, and audio book covers- Print collateral (bookmarks, business cards, stickers, flyers, trade show banners)- Digital marketing collateral (social media and website banners/graphics/video...

    • Administrative Assistant
      • Feb 2011 - Jul 2015

      Communication:- Acted as primary point of contact between clients and agents- Relayed pertinent information to agents, clients, company recruiters and office manager- Created and maintained office website and blog - Posted Craigslist ads for advertisement and recruiting purposes on a regular basi...

    • Website Creation and Content Maintenance
      • Jul 2012 - Aug 2012

      - Company website creation and maintenanceInformation Systems- Registered and updated domain name for Pizzeria U Friga- Created website using Wordpress.com- Created and updated content on company website- Maintained accurate information and working links, including pictures- Held meetings with co...

    • Website Creation and Maintenance
      • Jul 2009 - Jun 2010

      - Company website creation and maintenanceInformation Systems- Registered and updated domain name for Milan Construction, Inc.- Created Wordpress website hosted on Siteground- Created and updated content on company website- Maintained accurate information and working links, including pictures- Co...

    • Programming Intern
      • Oct 2009 - Dec 2009

      - Part-time Web internship to develop Mobile website for the J. Paul Leonard LibraryInformation Systems:- Researched technologies being considered for mobile website project- Researched and updated information given on mobile website- Created and updated page layout and information- Worked with W...

Education

  • 2003 - 2009
    San Francisco State University, Lam Family College of Business

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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