Experience

• 

  Freelance Marketing Professional

  • Wilmington, MA

  • Marketing Consultant

    • Mar 2010 - Present
    • Wilmington, MA

    Northeast-based Non-ProfitProvides Marketing & Corporate Communications consulting including development of communications programs, brand development and positioning; public relations activities (article placement and press release development / distribution); event / fundraising management; grant & fund development / outreach; Internet marketing including website & social media sites.National Remote Technical Services ProviderAssists with identifying targets for acquisitions to enhance channel marketing opportunities.Conducts marketing research for refinement of marketing messages and development of new offerings either through organic development or acquisition activities.Collaborated on new recruitment website to promote organization and attract new talent.Professional Services Consulting FirmAssisted with marketing activities including email marketing, social media, website development and overall corporate strategy and messaging.Various Ad-hoc ProjectsDesigned website and content development; corporate branding / logo redesign; editorial content development and review.

• 

  Angel Flight NE

  • North Andover, Massachusetts, United States

  • Marketing & Communications

    • Mar 2010 - Present
    • North Andover, Massachusetts, United States

    Manage and facilitate all Marketing & Communications activities including social media along with grant writing, corporate sponsorships and event management. Support President with Fund & Corporate Development.

• 

  Bluestone Consulting Group

  • Acton, MA

  • Marketing Program Management

    • Jan 2011 - Jan 2016
    • Acton, MA

    As a member of Bluestone's Marketing Program Management Team, I worked closely with clients to develop and managed their marketing programs; assist with budget development and planning; ensured marketing programs are generating brand awareness and revenue opportunities; managed event / trade show participation & activities; and developed / implemented social media plans.

• 

  Edgewater Technology

  • United States
  • Information Technology & Services
  • 100 - 200 Employee

  • Vice President of Corporate Communications & Investor Relations

    • Nov 2004 - Mar 2010

    Developed, organized and managed the internal and external strategic communications plans, messages and market positioning efforts of Edgewater while overseeing day-to-day marketing and inside sales activities as it relates to marketing-driven direct mail initiatives. Managed investor relations activities. • Led corporate communications & marketing efforts • Drove the communication efforts to employees; investors; clients; and partners. • Worked with internal practice leaders to coordinate & integrate revenue generation programs.• Managed corporate branding thru the development of Annual Reports; SEC filings; website development/maintenance.• Collaborated with executive management to review business plans & identify communication & marketing needs and priorities. • Developed relationships with customers; partners & vendors to solidify collaborative relationships.• Influenced direction & information presented in employee publications, Internet/intranet, and various internal IT systems. • Developed & directed production of materials targeted for external stakeholders. • Drafted, edited and distributed press releases. • Planned & coordinated interviews/conferences/presentations. • Served as the point of contact for press & other external media. • Handled corporate projects and advised executive management on any associated communication or corporate strategic issues. • Developed strategies and tactics to support corporate business strategies/branding and address any issues that may surround them. • Ensured marketing efforts clearly articulate brand messaging.• Executed & managed ongoing client communications.• Implemented the community & investor relations strategy across organization • Member of Edgewater’s Disclosure Control & Procedures (DCP) Committee.• Assisted with pre & post-acquisition activities including liaison for acquisition staff, and partners.• Negotiated contracts with service providers & suppliers.

  • Director of Marketing & Corporate Communications

    • Sep 2003 - Nov 2004

    Assisted in the development, organization and implementation of strategic marketing and public relation plans for professional service firms and service-oriented corporations.• Drove strategy through extensive knowledge of customer needs, market trends, customer/market segmentation, distribution channel characteristics, target market size & external environmental trends• Lead development of strategic business/marketing plan• Worked with executive management to articulate customer definition, value chain & strategy• Leveraged customer/competitor/market research to discover customer needs & opportunities to refine existing/develop new product/service offering• Worked with Sales team/practice managers to develop/refine positioning, target customers & target customer programs.• Managed execution of P&L marketing plan including management of the budget• Worked with practice leaders to drive brand awareness & sales activities. • Coordinated writing & edit content for practice market collateral, intranet/Internet sites• Summarized & reported to practice leaders key market research findings with recommendations• Developed competitive analysis & market trends reports for use by sales and executive management.• Identified opportunities & work with vertical business leader to develop with key accounts• Developed & maintained marketing metrics.• Performed Market Research to understand market, customers & competitors

  • Senior Marketing/Corporate Communications Manager

    • Apr 2001 - Sep 2003

    Assisted in the development, organization and implementation of strategic marketing and corporate communications plans.• Verified/recommended and delivered lead generation, lead development and awareness campaigns, including direct marketing and Web programs, tradeshow/conference program materials and literature/collateral/sales support materials. • Executed on marketing & corporate communication plans. • Ensured campaigns and deliverables were managed appropriately, with responses and leads processed in accordance with requirements/standards. • Accountable for communicating to executive management the results and analyses.• Ensured successful launch revenue generation campaigns.• Ensured appropriate representation of corporate branding as well as the organization’s value propositions and key messaging/communication points to targets in ways that drive awareness/recognition, enhance quality and brand perception, ensure resonance, and increase conversion rates to action, thus shortening/easing the marketing and sales cycles. • Overall manager for all corporate marketing campaigns.

  • Marketing Manager

    • Jul 1998 - Apr 2001

    Established marketing department and efforts to develop and solidify Edgewater’s brand awareness and market position.• Developed and managed online and offline customer acquisition campaigns, including: email and direct mail campaigns; online events, including webinars and client conference calls; and company seminars, industry conferences, and co-sponsored events.• Key liaison between remote sales organization and marketing team. • Managed and maintained contact management database in collaboration with sales team.• Developed and maintained sales collateral and tools.• Tracked, reviewed and analyzed results of marketing programs.• Worked closely with internal staff & outsourced designers in the production of marketing materials. • Supported press relations and product marketing activities.

• 

  Ranzal & Associates

  • Director of Marketing

    • Oct 2004 - Mar 2010

    Subsidiary of Edgewater Technology. Responsible for overseeing the day-to-day marketing activities. and managing partner relationships. Served as liaison between marketing and Ranzal's Sales Team. Managed Ranzal's website. Coordinated Ranzal's presence at industry tradeshows and conferences.

• 

  Medical Systems Management

  • Marketing Specialist

    • Apr 1995 - Jul 1998

    Established marketing department and efforts to develop MSM’s brand awareness and market position in the MEDITECH market & healthcare space.• Led development of corporate marketing collateral including concept development, copy creation, copy review and editing, printing and distribution. • Updated, maintained & enforced standards for branding, verbiage, legal standards, logo usage, font, color, & formats to be used across organization. • Worked with Finance to update and distribute key company facts on a quarterly basis. • Maintained corporate website with respect to accuracy and relevance of content; project manage any site changes as needed. • Developed and maintained corporate intranet to facilitate communications.• Provided internal marketing support to business lines without a dedicated team as needed; including assistance w/ marketing plans, competitive analyses, research, presentation development/production, collateral development/production, web development/production, PR, online initiatives, events, advertising; etc.• Coordinated RFP activities including writing; editing and distribution. • Work with VP of Sales & Marketing to develop standardized financial reporting & forecasting model.• Provided periodic training & updates to marketing team as needed.• Assisted with budget development and forecasting requirements. • Act as liaison between Sales; Accounting/Finance and Marketing.

• 

  Addison Wesley Publishing Company

  • Marketing

    • Oct 1993 - 1995

    Assisted in creative development of programs to build brand awareness for divisional publications.• Activities included creating advertising / collateral pieces to promote publications at tradeshows; book signings and other appropriate venues.• Developed press releases, brochures and other marketing collateral.• Wrote and edited back cover copy for publications. • Researched media targets to promote authors and/or publications• Researched/submitted speaking opportunities for authors & editors;• Arranged logistics for conferences and trade shows.• Other duties as assigned (research, target marketing, proposals, advertising coordination)• First employee to utilize email and leverage it to promote publications.

• 

  Addison-Wesley Publishing Company

  • International Customer Service Representative

    • May 1989 - Oct 1992

    Facilitated all international customer service activities for various international territories.• Responsible for order entry and follow-up related to international orders placed from Asia; China; England and Japan. • Received, reviewed and responded to all incoming mail (i.e., letter & fax, etc.). • Communicated with customers, sales and overseas carrier. • Regular interaction with International Sales Department. • Provided price quotations and price reviews. • Secured ocean freight/air rates and interacted with Traffic Department. • Ensured customer requirements were met and outstanding issues handled accordingly. • Recognized with various inter-company customer service achievement awards.