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Barbara Wardlow is a seasoned business development professional with 25+ years of experience in advertising, sales, graphic design, and brand development. She has held various roles, including Business Development Manager, Account Executive, and Business Development Representative, and has worked with companies such as Big Box Little Box, FiberMark, and Mohawk Fine Papers. She has also managed sample departments and trained employees to be knowledgeable of paper products. Barbara has a Bachelor of Arts in Business from The University of Texas at Arlington - College of Business. She is skilled in advertising, sales, graphic design, brand development, new business development, digital printing, direct marketing, direct mail, packaging, trade shows, and account management.

Experience

  • Big Box Little Box
    • Carrollton, TX
    • Business Development
      • Jan 2018 - Present
      • Carrollton, TX

      Build strong rapport with commercial printers to generate business that suits Big Box-Little BoxGenerates sales of dimensional build-out - specialty packaging, influencer marketing projects, case bound books, high end invitations, etcResearches new vendors, outsources jobs, and maintains an ongoing national prospect list

  • FiberMark, N.A.
    • Texas, Southern Region
    • Account Executive
      • 2014 - 2015
      • Texas, Southern Region

      Managed vacant territory in TX, OK, AR, and LA (packaging and publishing grades) - created sales for inactive accounts, new prospects, and worked diligently to promote FiberMark Consulted with and sold product to specifiers and key decision makers for high end packaging - retailers, confectioners, skin care/cosmetics, fine jewelry, etc.

  • Cowgirl Brands / Texas Olive Ranch
    • North Texas - Nationwide
    • Business Development Manager / Independent Sales Representative
      • 2010 - 2014
      • North Texas - Nationwide

      Business Development Manager (2013-2014)Opened 85% of Texas and national accounts through telemarketing - mailing samples, strategic follow up, and developing stocking programsEstablished new business by conducting olive oil tastings for buyers. Opened 70+ stocking accounts -independent grocery stores, hotels, boutique retailers, and restaurant owners/chefsConducted many in-store tastings and private parties to promote product and increase sales Independent Sales Representative (2010-2014)Ranked No. 1 sales representative in North Texas by selling to consumers via olive oil tastingsIncreased sales for Dallas direct to customer market by 250%, while expanding opportunitiesto 15 annual repeating venues and 12 onetime eventsCreated printed promotional material used for POP for salespeople to maximize exposure to the brand

    • New Business Manager
      • 2010 - 2013
      • Dallas

      Developed roll fed and flatbed wide format printing of outdoor and indoor signage- consulted retailers ,graphic designers, and end users with best solutions for their environmental signage and wayfinding design needsClosed commercial printer accounts who subcontracted wide format servicesAttended professional trade groups and networking groups for network opportunities

    • Business Development Representative
      • 2008 - 2010
      • Texas

      Educated specifiers - end users, brand managers of corporate accounts, advertising agencies, and universities in Texas markets - recommended paper options considering: paper attributes, client's budgets, and stock availabilityDesigned and coordinated events to launch new and existing products within budgetsDeveloped rapport with management and salespeople of printing companies to secure orders when customers specified Mohawk productsNamed team leader for sustainability and diversity initiative for the southern region

    • Manager of Sample Department & Creative Center / Specification Team Manager / Specification Sales
      • 1982 - 2007
      • Dallas, TX

      Manager of Sample Department & Clampitt Creative Center (2004 - 2007)Managed and trained three employees to be current and knowledgeable of Clampitt grades to assistwalk-in customers Designed group presentation/events for the Creative Center to draw customers to the Clampitt facilityDallas Specification Team Manager - (1995 - 2007) Assisted in growing specification sales to reflect 20% of location's revenue by selling high margin, value added, premium productsWorked as an liaison between clients, printers, and paper mills - stock availability, pricing, and shipping schedules for existing and upcoming jobsOrchestrated innovative selling strategies to promote not only products but promote Clampitt Paper as the #1 merchant/brandSpecifications Sales Representative (1982-1995) Counseled clients with ways to use value-added grades effectively and efficientlyCreated program for end users and specific pieces of business based on annual printing paper tonnageFacilitated quarterly paper schools for Clampitt Paper customers

Education

  • The University of Texas at Arlington - College of Business
    Bachelor of Arts in Business, Marketing/Marketing Management, General

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Advertising and Marketing”

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