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Barbara Talbott
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- Marketing Strategy
- Resorts
- Entrepreneurship
- Brand Management
- Hospitality
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Bio
Experience
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GlenLarkin Advisors, LLC
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San Francisco Bay Area
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Founder and CEO
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Jan 2009 - Present
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San Francisco Bay Area
As an advisor Barbara helps clients achieve exceptional clarity and perspective on their most important goals, then build specific plans to address them. Working with companies in wine, technology, hospitality and travel, recent engagements have ranged from developing distinctive brands and consu...
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Four Seasons Hotels and Resorts
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Toronto, Canada Area
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Executive Vice President & Chief Marketing Officer
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Nov 1989 - Jan 2009
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Toronto, Canada Area
When Barbara joined Four Seasons the company managed 20 hotels, primarily in North America. Her leadership over the next two decades is widely acknowledged as key to the success that followed, with growth to nearly 100 resorts, hotels and branded residential properties in 30+ countries. During h...
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Royal Viking Line
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San Francisco Bay Area
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Vice President Marketing
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Aug 1983 - Nov 1989
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San Francisco Bay Area
As Director, then Vice President Marketing, at RVL Barbara introduced practices that continue to guide successful marketers today: understanding and satisfying buyers’ most important needs, including the emotional ones that drive so many purchase decisions. A pioneer of global ocean travel, Roya...
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VM Systems Group
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Northern Virginia, USA
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Advisor
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Jan 1981 - Aug 1985
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Northern Virginia, USA
As an advisor and board member, secured funding and helped to launch a start-up whose software augmented the functionality of IBM’s VM (virtual machine) operating system, which anticipated many key benefits of cloud computing.
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McKinsey & Company
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Washington D.C. Metro Area
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Senior Research Consultant
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Aug 1978 - Aug 1983
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Washington D.C. Metro Area
As senior research consultant, Barbara worked on strategy and marketing assignments for clients in product and service businesses. For those in consumer-facing industries, she helped develop some of the first insights to go “beyond demographics” – showing how aspirations, attitudes, lifestyles a...
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Suggested Services
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Industry Focus. “Hospitality”
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