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Bio

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Barbara Smerzi is a seasoned marketing professional with a strong background in international business, marketing strategy, and sales operations. She has experience in managing global sales teams, developing marketing campaigns, and implementing CRM systems. Barbara holds a Bachelor's degree in International Business with a concentration in Marketing from Università degli Studi di Torino.

Experience

    • Sales Operations Specialist

  • Hunter Industries
    • San Marcos, CA
    • International Sales Operations Specialist
      • Feb 2012 - May 2020
      • San Marcos, CA

      • Led the management of 100+ annual international distributors’ buying programs, enhancing decision-making through detailed project status reports to senior management.• Implemented and managed online workflow and administration programs, significantly improving customer interaction and sales forecasting accuracy. • Conducted international budget planning and ROI tracking, ensuring alignment with organizational financial goals.• Organized product training events, enhancing the capabilities of sales staff and customer knowledge through both group and one-on-one sessions. • Served as the go-to liaison for international sales representatives, resolving cross-departmental issues (finance, IT, engineering, warranty) and facilitating seamless operations.• Coordinated comprehensive visit experiences for international clients, acting as the primary liaison to ensure comfort and engagement through personalized tours, networking events, and local recommendations, while fostering client-company relations.• Recognized for excellence with promotions in 2014 and 2018.

    • Sales Support Coordinator
      • Aug 2011 - Feb 2012
      • San Diego, CA

      • Spearheaded networking and branding initiatives, elevating company visibility within industry organizations.• Managed website content and online advertising campaigns, alongside the execution of a monthly newsletter.• Designed and produced marketing collateral, promotional items, and company stationery, significantly boosting brand presence.• Administered Customer Relationship Management (CRM) system, optimizing customer engagement and data accuracy.

    • Project Manager
      • Jan 2009 - Sep 2010
      • San Diego, CA

      • Played a key role in achieving National Accreditation through strategic administrative support and marketing efforts.• Led the digital marketing strategy, including web ads, email marketing, and social media engagement. • Organized the institution's inaugural MBA Commencement Ceremony, setting a precedent for future events.

    • Marketing Manager
      • Mar 2003 - Feb 2008
      • San Diego, CA

      • Managed all marketing and sales support requests for field sales dedicated to graduate universities. • Developed and maintained an average of about 40 different customized printing collateral per month, ensuring timely delivery and compliance with regulatory requirements.• Managed the online inventory of all literature and promotional items through an external fulfillment house.• Execution and maintenance of about 200 online custom lender lists’ online splash pages. • Enhanced brand awareness nationwide by managing about 60 conferences and tradeshows per year and serving as a strategic committee member of the annual marketing plan conference. • Promoted in 2005 for outstanding performance and contribution to the marketing department.

  • Arkeia
    • Carlsbad, CA
    • Marketing Assistant
      • 2002 - 2003
      • Carlsbad, CA

      • Performed a variety of administrative and analytical duties for company executives.

  • Paravisia
    • San Diego, CA
    • Foreign Department Supervisor
      • 1998 - 2002
      • San Diego, CA

      • Managed translations of Paravisia’s proprietary workflow software and related documentation, including website, from English to Italian. Hired, trained and supervised bi-lingual personnel responsible for the ongoing website translation in Spanish, Portuguese, French and German languages.

  • Dott. Gallina Srl
    • Torino, Italy
    • International Sales and Marketing Administrator
      • 1996 - 1998
      • Torino, Italy

      • Managed international sales worldwide supporting international business growth (order processing, customer relations, marketing promotions collateral production and promo items).

Education

  • 1991 - 1996
    Università degli Studi di Torino
    Bachelor's degree, International Business - Concentration: Marketing
  • 2004 - 2006
    UCSD
    Extension Course, Marketing
  • Liceo Linguistico Maria Vittoria
  • 2016 - 2016
    CTI Co-active Training Institute
    Fundamentals of Co-Active Coaching, Communication, Personal Development
  • 2018 - 2018
    The Empowerment Partnership
    Neuro Linguistic Programming Practitioner, NLP

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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