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Barbara Metzler

Director of Marketing and Communications at <span class="not-italic font-text_font lg:text-[18px] text-[16px] font-bold claimed">Strategic Decisions Group (SDG)</span>
Intro Book
Barbara Metzler, a seasoned marketing and communications executive with 23 years of experience, holds an MBA from Stanford University and a BS in Journalism from University of Oregon, and speaks multiple languages.
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Location
San Jose, California, United States, US
Skills
  • Strategy
  • Management Consulting
  • Competitive Analysis
  • Strategic Planning
  • Analytics
  • Show all
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Bio

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Barbara Metzler is a seasoned marketing and communication executive with extensive experience in strategy, management consulting, and corporate communications. She has held senior roles at Strategic Decisions Group, where she oversaw brand development, market planning, and integrated marketing communication for the firm's consulting and education divisions. Her expertise spans competitive analysis, strategic planning, analytics, and business strategy. Metzler holds an MBA from Stanford University Graduate School of Business and a Bachelor of Science in Journalism from the University of Oregon. She is proficient in multiple languages and has a strong background in decision analysis, social media marketing, and marketing communications. Barbara Metzler is a seasoned marketing and communication executive with extensive experience in strategy, management consulting, and corporate communications. She has led efforts to integrate marketing, branding, and communication for management consultancy Navigant Consulting Inc. and has conducted strategy engagements for major industrial corporations and financial institutions in North America. Metzler holds an MBA from Stanford University Graduate School of Business and a Bachelor of Science in Journalism from the University of Oregon. She is proficient in multiple languages and has a strong background in decision analysis, social media marketing, and marketing communications.

Experience

  • Strategic Decisions Group (SDG)
    • Menlo Park, California, United States
    • Director of Marketing and Communications
      • 2000 - Sep 2023
      • Menlo Park, California, United States

      As the most senior marketing and communication executive at Strategic Decisions Group, a boutique management consulting firm, I oversaw brand development, market planning and execution, integrated marketing communication, thought leadership, website, and CRM for the firm&#39;s consulting and educ...

  • Navigant Consulting Inc.
    • Greater Chicago Area
    • Marketing
      • 1999 - 2000
      • Greater Chicago Area

      Led and managed efforts to integrate marketing, branding, and communication for management consultancy that had grown largely from acquisition of 17 disparate companies.

  • Strategic Decisions Group
    • Decision Scientist | Senior Consultant
      • 1988 - 1999

      Senior consultant conducting strategy engagements for major industrial corporations and financial institutions in North America. Toward latter period in this role, led a special project for the managing director to improve partner sales productivity and effectiveness, eventually assuming the mark...

  • San Jose Mercury News
    • San Jose
    • Assistant Business Editor
      • 1987 - 1988
      • San Jose

Education

  • Stanford University Graduate School of Business
  • University of Oregon

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Management Consulting.”

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