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Bio

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Barbara Meeks is a seasoned marketing professional with expertise in publishing, music publishing, editing, and marketing strategy. She has held various leadership positions, including President of Lorenz Educational Press and Operations Director of Goddard School. Barbara has also worked as an Editor/Author/Publisher at Heritage Music Press and Instrumental Music Buyer at Mannerino Sheet Music.

Experience

    • Administrative Assistant
      • Aug 2020 - Present

  • Goddard School
    • Carmel, Indiana
    • Operations Director
      • Jul 2015 - Jun 2020
      • Carmel, Indiana

      Operations Director of a preschool for children ages 6 weeks to 6 years; overseeing the day-to-day operation of the facility, including:• Updating and maintaining all student files and paperwork to meet state and Goddard licensing requirements• Scheduling tours of the facility and conducting new family orientations• Coordinating PTO meetings and parent volunteers• Planning and marketing open houses and monthly special events• Creating monthly newsletter and email communications with parents and faculty• Preparing bi-weekly payroll

    • President
      • 2008 - Jun 2015
      • Dayton, Ohio

      President of a company that produces educational materials for grades K-12 in both print and digital formats.• Lead a talented team specializing in editorial, marketing, sales and customer service functions • Created the division and educational brand as a new market opportunity for our parent music publishing company, The Lorenz Corporation• Developed and organized projects and partnerships with the Mead Corporation, Rand McNally, and United Stationers• Participated in the purchase of multiple companies and assimilated them into the existing division and corporate framework

    • Editor/Author/Publisher
      • 1990 - 2008
      • Dayton, Ohio

      Responsibilities included determining new print music products; writing and/or editing those publications; acting as a contact for composers and authors; creating advertising materials; working with engraving, graphics, and printing departments; and determining production budgets and costs.• Editor for an instrumental (band and orchestra) print music division; responsible for development and creation of all products• Established and directed a general music publishing division that produces materials for the classroom teacher • Author of both general music and educational classroom materials (publication list available upon request)• Created a magazine that provided music and educational activities for senior citizen centers and nursing homes

    • VP, Marketing
      • 1989 - 2008
      • Dayton, OH

      Helped to establish a structured marketing and advertising department to promote our nine music divisions that publish sacred and educational choral, keyboard, instrumental and handbell print music. • Worked with internal graphics and printing departments to create and produce a wide variety of advertising materials• Developed and implemented email and social media marketing campaigns• Partnered with mailing services to coordinate delivery of print advertising promotions • Created a marketing database to track promotion costs for analysis• Worked with developers to implement corporate website • Acted as workshop coordinator with national music dealers to organize keyboard and choral clinics• Organized and worked multiple display booths at annual music conventions; functioned as company representative and interacted with wholesale and retail customers• Served on the national Retail Print Music Dealer Association Board

    • Instrumental Music Buyer
      • 1979 - 1989
      • Cincinnati, OH

Education

  • 1973 - 1977
    Miami University
    Bachelor of Arts, Music Education

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Publishing”

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