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Barbara Kester Lacek is a seasoned marketing and management professional with over 10 years of experience driving growth and innovation in various industries. As a skilled social media strategist and public relations expert, she has successfully coordinated trade shows, managed teams, and negotiated multi-million dollar budgets. A holder of a BA in Psychology from Penn State University and 6 credits in Accounting from Franklin & Marshall College, Barbara brings a unique blend of creative and analytical skills to her work.

Experience

    • Global Inside Sales (part time)
      • Aug 2013 - Present
      • Hershey, PA

      Incremental Sales

  • ABC Lancaster Auto Auction
    • East Petersburg, PA
    • Office Manager
      • Nov 2013 - Feb 2014
      • East Petersburg, PA

      Supervised 10+ staff members to process up to 1000 vehicles weekly

    • Marketing Coordinator
      • Dec 2010 - May 2012
      • Lancaster, PA

      Coordinated arrangements for 6 Trade Shows. Designed trade show display/brochure. Researched technology to remain current on global trends. Developed professional partnerships and arranged speaking engagements. Learned social media including Twitter, Facebook, and LinkedIn.

    • Marketing / Management (10+ years)
      • 1900 - Nov 2009
      • Manheim, PA

      10+ years to Nov. 2009Partnerships: Forged cross-promotional relationships with Host Marriott Travel Plazas, 3 grocery store chains and numerous coupon partners. Landed sponsorships with Pepsi, US Airways, and local snack food company.Event Planning: Designed and executed new events, including: new-in-2009 Brewfest, with attendance of 2500+ patrons, Great PA Flavorfest (produced in conjunction with Penn Dutch CVB), which attracted 75 vendors and 5000 attendees. Organized audience participation events for each theme weekend, involving 10% of audience in activities. Committed to internal and external communications in all responsibilities.Administration/Management: Served as General Manager during initial growth period. Was responsible for handling accounting and served as signer on all company accounts. Held role of Assistant Secretary of company. Grew customer base to 200,000. Held accountable for budget.Media Buy: Negotiated half million dollar cash budget to bring 6 to 1 return with trade, promotions and sponsorship, in Harrisburg, Lebanon, Lancaster, York, and Philadelphia markets including TV, radio, outdoor, newspaper and magazines.Press: Handled public relations, regionally and nationally, attained Food Network feature and 2009 segment on Good Morning America.

Education

  • Penn State University
    BA, Psychology
  • Franklin & Marshall College
    6 credits Accounting
  • S. Scranton Central High School
    Academic

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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