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Barbara Hoppenfeld is a seasoned fashion professional with 19 years of experience in apparel, textiles, and fashion design. She has worked as a freelance copywriter, senior copywriter at Macy's Herald Square, and has a background in fashion illustration and trend analysis. Barbara holds degrees in Communications and Commercial from the Fashion Institute of Technology and Martin Van Buren High School.

Experience

    • Freelance Copywriter

    • Freelance Copywriter
      • Dec 2004 - Present

    • Copywriter/Chief
      • Apr 1966 - Feb 1982

      Met with buyers to dicuss product selection in ads, attended trade shows, worked with in house advertising team(layout and copy) designing ads and writing copy. Overseeing my own copy area and releasing ads to area newspapers.

    • Senior Copywriter
      • Feb 1971 - Dec 1974

      Met with buyers as to what merchandise would appear in ads. Designed thumbnail sketches and copy blocks for placement in newspapers. Wrote and released these ads to newspapers.

Education

  • 1966 - 1968
    Fashion Institute of Technology
    Communications, Communication, General
  • 1962 - 1966
    Martin Van Buren High School
    Commercial, Fashion Merchandising

Suggested Services

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Industry Focus. “Apparel Manufacturing”

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