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Barbara Fletcher is a seasoned transportation executive with 23 years of experience in rail, logistics, and customer service. As a Bid Team Lead at First Group, she developed contemporary on-board offers, transforming passenger survey scores and driving business growth. Her expertise spans project planning, product development, and operations management, with a strong track record of delivering results-driven solutions. Holding an MBA from Lancaster University and a degree in Metallurgy and Materials Science from the University of Birmingham, Barbara brings a unique blend of strategic thinking and operational expertise to her roles.

Experience

  • First Group
    • Paddington, London
    • Bid Team - Rail
      • Apr 2011 - Present
      • Paddington, London

      Development of contemporary, attractive and appropriate On Board customer offers as part of First Group bids for rail franchises.

    • On Board Service Development Manager
      • Sep 2008 - Mar 2011

      Part of a team created to transform on board service in FGW and make a significant contribution to improved National Passenger Survey (NPS) scores. • Review and redevelopment of all on board offers including creating coherent branding. • Engagement of “on board” colleagues though extensive involvement in product and standards development.

    • Consultant then Account Manager
      • Mar 2005 - Aug 2008

      This company is part of the SSP group and provides a range of services, including catering logistics, product development and on board service, to a large proportion of the UK rail industry.• Management of a major account during change of rail franchise holder.• Member of senior strategy team developing opportunities to grow the business.• Development of options to add value to contract bids.

    • Consultant, then Project Director Customer Service
      • Nov 2000 - Feb 2005

    • General Manager, Operational Processes, Heathrow
      • 1977 - 2000

Education

  • 1989 - 1991
    Lancaster University
    MBA
  • 1974 - 1977
    The University of Birmingham
    Metallurgy and Materials Science

Suggested Services

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Industry Focus. “Truck Transportation”

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