Okay, let’s break it down. Barbara has 50+ years of experience in event management, which is a highly specialized field. Her experience in managing corporate events, trade shows, and sales suggests she has strong organizational and leadership skills. She also has expertise in marketing and meeting planning, which are valuable skills in the industry. Given her extensive experience and leadership role as the owner and CEO of California Host, I would estimate her hourly rate to be around $125. This is slightly below the average rate for event managers with similar experience, but her leadership role and longevity with the company justify this estimate. Some event managers with similar experience can charge $150-$200 per hour, but Barbara’s unique combination of skills and experience make her a strong candidate for a slightly lower rate.