Experience

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  The MX Group

  • Executive Editor

    • Sep 2022 - Present

    Develop and optimize content marketing for top Financial Services clients like First Citizens Bank.

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  Kiplinger

  • Washington D.C. Metro Area

  • Director, Custom Content Studio

    • Mar 2015 - Sep 2022
    • Washington D.C. Metro Area

    Presided over the creation of custom content for the publisher's advertisers and premium clients. This involved directing the development of content solutions strategically aligned with client requirements and benchmarks across multiple platforms, including web, social media, print, email, audio, and video. Clients included prominent financial services firms and associations.Managed key content projects valued at nearly $1 million annually for as many as 20 clients. Successfully sourced and guided contributions from all team members, including writers, editors, graphic designers, videographers, and developers. Developed content solutions in numerous formats, including quizzes, eBooks, national polls, and videos, as well as an award-winning interactive microsite experience. Regularly earned exceptional commendations regarding quality of work, budget administration, and timely delivery.

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  Impact Marketing + Communications

  • Washington, DC

  • Senior Writer/Editor and Account Executive

    • Apr 2013 - Feb 2015
    • Washington, DC

    As a writer/editor, expertly produced a range of client deliverables, including reports, newsletters, brochures, web and social media content, training materials, and case studies. Demonstrated exceptional writing abilities by drafting and editing comprehensive dissemination materials pertaining to the U.S. Department of Health and Human Services $2.32B Ryan White HIV/AIDS Program. Developed a 44-page implementation guide for HIV care providers and a congressional briefing for a nonprofit client.As an account executive, directed multiple projects from inception to completion for clients, identified contracting opportunities, and wrote proposals. Delivered projects on a timely basis, including web content development for a technology client and key editorial projects for national nonprofit organizations. Executed content dissemination for clients through marketing and media engagement efforts.

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  Bullseye Resources

  • Web Content Writer and Conference Analyst

    • May 2011 - Apr 2013

    Conceptualized and produced innovative web content for SmartRetailingRx.com, McKesson's website for community pharmacy owners. Performed exhaustive industry research and composed insightful articles on healthcare and small business issues.Drafted comprehensive executive-level briefings on conferences sponsored by associations, universities, Fortune 100 corporations, government agencies and nonprofits. Clients included Harvard Business School, U.S. Chamber of Commerce, UPS, Penton Marketing Services, U.S. Department of Labor, International Downtown Association, American Council on Education, and more.

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  Briefings Media Group

  • Managing Editor of Trend Letter

    • Jul 2007 - Apr 2011

    Directed all editorial content for a monthly publication, brainstormed story ideas, and wrote and edited stories. Engaged in negotiations with leading industry research organizations to provide free editorial contributions. Established an advisory board of notable futurists.

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  Briefings Media Group

  • Editorial Director

    • Feb 2006 - Jun 2007

    Maintained full oversight for eight subscription newsletters, and provided direction to three employees and eight freelancers. Modified the existing editorial schedule to increase issue production without increasing the budget. Spearheaded several new initiatives.

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  National Institute of Business Management

  • New Product Director, Editorial Director and Executive Editor

    • Sep 1997 - Sep 2001

    Director of New Product Development: Successfully launched three profitable subscription newsletters. Created editorial content and wrote direct mail copy for all. Also, directed the development of seven new book titles each year and wrote marketing copy for many successful promotional inserts.Editorial Director, Newsletters and Books: Oversaw all aspects of editorial development, layout, and print production for six monthly newsletters and a weekly advisory. Directed the development of 10-12 new book titles annually. Supervised eight employees and nine freelancer reporters.Executive Editor, Newsletters: Maintain responsibility for the editorial content of three subscription newsletters, including a tax advisory, a legal advisory, and a financial investment advisory. Supervised five employees and six freelance reporters.