Experience

• 

  HSV Group

  • Ho Chi Minh City, Vietnam

  • E-commerce Operation Supervisor

    • Oct 2023 - Present
    • Ho Chi Minh City, Vietnam

    1. Performance Management- Monitor the day-to-day E-commerce operation of 4 brands (The Face Shop, Club Clio, Dear Dahlia, Beauty Box), which includes: customer service, inventory management, budget planning, fulfillment and delivery.- Evaluate OMS, IMS, website performance; analyze data to determine which elements are performing well and which need improvement, and make data-driven decisions. - Manage efficient allocation of 1.5B Qcom team budget, achieve KPI while cutting costs by 6%.- Negotiate contract with delivery partners (Ahamove, Tiki TNSL, GHN), reduce shipping cost by 50%.- Monitor and streamline fulfillment operations at warehouse (Boxme), increasing SOT from 65% to over 97%.- Establish a policy for failed deliveries, decreasing failed deliveries rate by 30%.- Develop and execute strategies to improve customer service throughout the eCommerce journey.- Oversee implementation of Customer Relationship Management (CRM) system, improving customer engagement by 60% and maintain NPS over 4.9/5.- Intergrate a new payment method, resulting in a 5% decrease in cancellation rate due to failed payments.- Track and analyze inventory levels to ensure optimal stock availability and minimize stock-outs or excess inventory.2. Team Management- Lead and mentor e-commerce operation team members to develop their skills and achieve company goals.- Develop and implement policies and procedures for ecommerce operations, which increase operational efficiency by 50%.

• 

  BOM SISTER

  • E-commerce Manager

    • Aug 2020 - Oct 2023

    - Successfully launch 4 E-commerce stores (Shopee, Lazada, Tiki, Tiktok Shop) & 1 website.- Plan monthly business campaign, set brand pricing & promotional strategy. - Manage team to perform Shopee CBP 2022 (2 brand-day, 4 mall-day) that results in 510K USD GMV; leading to a 29% increase in revenue compared to 2021. - Work with internal MKT team to build E-store brand image & run platform ads, CPAS, non-CPAS which increased new buyers by 22% & repurchase buyers by 24% in 2022.- Work with warehouse team to ensure stock availability.- Build strong partnership with platform PIC, negotiate for the best visibility & support.- Collab with KOLs, KOCs and other brands (Beauty Garden, Onon made).- Analyze competitor, market trends, past performance of products, categories and campaigns to improve marketing effectiveness and ROI.- Re-platforming website to new CMS (Magento), making website mobile capable.

• 

  VNExpress

  • Vietnam

  • Account Manager/Media Planner

    • Apr 2018 - Jul 2020
    • Vietnam

    - Plan PR/Banner/Social/Event campaign for clients in real estate, technology, e-commerce, cosmetics... on Vnexpress, Ngoisao and other publishers: Kenh14, Zing, Tinh te, CafeF, Dantri, Elle...- Manage top 5 key clients (Novaland, Sun Group, Oppo, Eco Pharma, Lazada) which accounts for more than 1,3M USD revenue monthly.- Assist editorial board in writing press releases, filming products and other media communications.- Manage budget and report on campaign progress.

• 

  United Vision

  • Vietnam

  • Marketing Executive

    • Oct 2016 - Apr 2018
    • Vietnam

    - Manage and coordinate advertising and promotional activities both online and offline for 2 brands: Chocolate Graphics & Comebuy.- Built MKT plan that successfully opened 2 Comebuy shops (Cao Thang and Phan Xich Long) which attracted 10,000 customers.- Manage & optimize content on website & FB/Instagram which results in Facebook Page like grews over 50% and post engagement grews 85%.- Write press releases; work with publishers and food apps: Foody, Diadiemanuong, Kenh14, Yan, Zing... & with food bloggers.

• 

  ILA Vietnam

  • Vietnam
  • Education Administration Programs
  • 700 & Above Employee

  • Senior Teaching Assistant

    • Jul 2016 - Oct 2016

  • Teaching Assistant

    • Nov 2014 - Jun 2016