Bio
Experience
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News7 Tamil
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Bengaluru, Karnataka, India
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Sales Head - ROI Region
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Dec 2020 - Aug 2021
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Bengaluru, Karnataka, India
News7 – Tamil, consistently growing Tamil News channel known for middle man news content in Tamil Nadu since inception. Throughout this time established the market for News7 _ Tamil from Bangalore, Mumbai & New Delhi. Revenue materialized from most of the clients and established the strong sales team for those regions. During the crowning term use to did so many non-fct properties from the clients & achieved an assigned targets.
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iTV Network
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Bangalore
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AVP - South
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Mar 2013 - Jun 2019
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Bangalore
Front-runner in all aspect of revenue generation for 9 Network Channels like NewsX, India News & others ; heading South India consist of 5 states. Communicate with all clients & advertising agencies to provide in-depth knowledge about channel performance, pricing, services and general solutions to close deals. Travel frequently to Andhra Pradesh, Kerala & Tamil Nadu to improve key relationships. Managing high value accounts like TVS Motors, Toyota Kirloskar Motors, Renault India, Titan Industries, Agrotech Foods, V-Guard Industries, IBM, Accenture, United Sprits and others. Train, mentor and motivate sales team on database implementation/management, closing sales and strategic negotiations. Leveraged Acme Training, focusing on sales strategy through the disciplined use of TAM techniques’ such as TVT, CPT, Post evaluation, Channel share, Break analysis, Spot analysis and others.
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News24 Broadcast India Limited
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Bangalore
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Senior Manager - Sales
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May 2011 - Mar 2013
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Bangalore
News24, one of the leading Hindi News channel in India based at New Delhi. During this particular period promoted as a south head based on individual and team performance. Revenue taken up from Rs.20 Lacs to Rs.250 Lacs and most of the brands active on channel. Formulate accurate benchmarks and target metrics; managed multiple corporate clients like Tata Global Beverages, Dell Computers, SAB Miller, Wipro Limited, Ashok Leyland, Base Batteries etc. and maintained 95% retention rate.
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Independent News Service Pvt. Ltd ( India TV )
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Chennai Area, India
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Assistant Manager - Sales
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Nov 2007 - May 2011
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Chennai Area, India
India TV, consistently no.1 Hindi News channel for this extensive period. Throughout this epoch established market for India TV from Tamil Nadu, Andhra Pradesh & Kerala region. Revenue materialized from all the clients and almost no missed clients. During the crowning term use to do so many non-fct properties from the clients like Cavinkare, Star Health Insurance, United India Insurance, Ford India and others. Achieved assigned target & received annual incentives.
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Early careers
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Chennai Area, India
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Executive - Sales
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Nov 2004 - Oct 2007
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Chennai Area, India
Early career includes experience in advertisement sales to develop business at Chennai & ROTN market.• Zee News Limited ( Zee Telugu & Zee Kannada ) 01/2007 – 10/2007• Ushodaya Enterprises Limited (E TV – Kannada ) 06/2006 – 01/2007• Sun Network Limited ( Gemini TV & Teja TV ) 03/2005 – 05/2006• Integrated Databases India Pvt. Ltd (India Today Group) 11/2004 – 02/2005
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Education
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2001 - 2003K.L.N College of Engineering, Madurai
Master of Business Administration (MBA), Marketing -
1998 - 2001P.K.N Arts & Science College, Thirumangalam
Bachelor of Commerce (BCom), Accounting, Commerce & Business Management
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Industry Focus. “Broadcast Media Production and Distribution”
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