Experience

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  Fitness First Singapore

  • Singapore

  • Sales Professional

    • May 2019 - Present
    • Singapore

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  Stranger Soccer

  • Singapore

  • Venue Manager

    • Oct 2018 - Mar 2019
    • Singapore

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  Football Association of Singapore

  • Singapore
  • Spectator Sports
  • 100 - 200 Employee

  • Senior Executive Marketing, Operations

    • Jul 2016 - Jun 2018

    (S.League) Marketing • Secretariat for The Sultan of Selangor's Cup 2017• Plan, manage and operationalise Great Eastern Kids’ Football Tournament 2017 @ OCBC Square prior to the Great Eastern Community Shield• Plan, manage and operationalise attendance plan for Great Eastern Community Shield 2017• Sponsorship Activations with Great Eastern and Mitre• Formulate and refining of Marketing Operations Procedures • Contributed to the increase of S.League Match Attendance in 2016• Working closely with S.League Clubs to plan, manage and execute marketing outreach programmes through football clinics and fan engagement• Reaching out to Football Interest Groups and market our sports activities as well as our sports association to generate interest, affinity and participation• Plan, manage and execute marketing outreach programmes and events• Manage operating budgets of programmes and events• Implement effective marketing strategies and communication initiatives to boost participation rate• Develop relevant marketing collateral as and when required• Liaise and co-ordinate with vendors to ensure a smooth working relationship• Explore and identify opportunities as part of business development initiatives• Manage and update Inventory of S.League merchandise for Auditing• Provide support to Football Association of Singapore for both Competitions and Media duties

  • Senior Executive Marketing, Operations

    • Feb 2015 - Jun 2016

    OPERATIONS-Overseeing matchday operations of all S.League, Singapore Cup and League Cup matches throughout each complete competition season-Sourcing and appointing relevant personnel for the different matchday duties-Overseeing financial renumerations of part-time staff for matchday dutiesBUSINESS DEVELOPMENT-Developing business development opportunities for collaboration and revenue generation through the use of club resources-Implementation of marketing platforms to increase reach of business models-Securing sponsorship with relevant partners for HUFC and HYFA-Conceptualising alternative business models to increase revenue streams for clubCOMMUNITY ENGAGEMENT-Conceptualise community engagement plan for HUFC in key catchment areas for the club-Execute community engagement plans throughout the year-Managing stakeholder relationship of relevant community partners-Improving attendance of club on matchday through increasing group attendances as well as walk-ins from relevant groups

  • Senior Executive Marketing, Operations

    • Jan 2013 - Feb 2015

    -Plan, manage and execute outreach programmes and events-Manage operating budgets of programmes and events-Work closely with various stakeholders-Implement effective marketing communication initiatives to boost participation rate-Develop relevant marketing collaterals as and when required-Liaise and co-ordinate with vendors to ensure a smooth working relationship-Explore and identify opportunities as part of business development initiatives

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  Pure Fitness

  • Orchard Road, Knightsbridge. Singapore

  • Assistant Customer Representative Manager

    • Jul 2011 - Dec 2012
    • Orchard Road, Knightsbridge. Singapore

    -Providing orientation, training and mentoring to new Customer Representatives-Building and maintaining customer relationships-Retaining members by handling customer complaints that may stem from the sales process-Prospecting within set guidelines-Recognising the importance of being a front-line team member by assisting in generating the team revenue target and in retaining customers-Maintaining the company’s brand reputation

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  Standsbuilder Pte Ltd

  • Business Development Executive

    • Aug 2010 - Dec 2010

    ● Group mailing to potential clients● Prepare, Conceptualize, Design Marketing Collaterals● Customer Relationship Management ● Planning, Execution for Events. Assist in booth’s setup, design and fabrication ● Marketing research for client database

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  Mc Donalds

  • Assistant Manager

    • Jan 2007 - Aug 2008

    Handled Payroll, Scheduling and Store's shift management operations at a medium volume outlet.