Bio
Credentials
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Google Ads Search
Google Digital Academy (Skillshop)Oct, 2022- May, 2026 -
MICROSOFT EXCEL 2013
ExecuTrain QuerétaroFeb, 2019- May, 2026
Experience
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Lowe's Companies, Inc.
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Boston, Massachusetts, United States
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Outside Sales Representative - Commercial Property Management
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Jan 2024 - Present
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Boston, Massachusetts, United States
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The Herb Chambers Companies
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Boston, Massachusetts, United States
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Sales Consultant
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Nov 2023 - Dec 2023
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Boston, Massachusetts, United States
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Kelly Automotive Group
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Lynnfield, Massachusetts, United States
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Sales Consultant
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Apr 2023 - Oct 2023
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Lynnfield, Massachusetts, United States
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Independent Consultant
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Mexico
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Product Marketing and Business Development Consultant - Industrial Equipment and Tools
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Mar 2020 - Nov 2022
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Mexico
• Conducted market research and analysis to identify new product opportunities for tool and industrial equipment distributors, resulting in the successful development and launch of new product lines achieving 2.5 million in revenue in the first year.• Achieved an average of 25% increase in revenue for international hardware manufacturers (Wera tools, Koken, Gedore, Kolver and others) by entering new markets through strategic partnerships and sales channel development. • Played a pivotal role in closing deals for my clients with prominent aerospace and automotive companies, including Safran, Bombardier, Valeo, Faurecia, Eaton and other industry leaders.• Designed and developed analytical data structures using Excel and other BI tools to support data-based decision making.
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Travers Tool México
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Querétaro Area, Mexico
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Product Marketing Analyst - Hand Tools
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May 2018 - Apr 2020
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Querétaro Area, Mexico
• Effectively managed over 40 international and local hand tools suppliers overseeing a product range of 7000+ SKUs. Negotiated distribution agreements improving the benefits and conditions.• Elaborated forecasts, pricing, sales and inventory strategies, launching, promotion, performance analysis, and obsolescence management, managing the entire product lifecycle.• Demonstrated strong P&L management skills, driving annual revenue to increase by over 8%.• Led the creation and coordination of impactful sales collaterals, promotional print materials, and digital campaigns to enhance brands visibility and drive sales growth.• Assisted with technical design and development of new products (tool carts and tool trays) collaborating with global brands.• Played a key role in the development of the e-commerce website, executing critical tasks such as data migration, product descriptions, image management, keyword analysis, and SEO implementation.• Coordinated exhibitions and trade shows participation. Created and executed post-event strategies maximizing the impact and ROI of these events.
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Lean Tools México
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Querétaro y alrededores, México
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Sales And Marketing Associate - MRO, Ergonomics, Lean Manufacturing
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Sep 2015 - Apr 2016
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Querétaro y alrededores, México
• Conducted lean manufacturing consulting and delivered product/solution presentations to identify needs in factories nationwide, resulting in a successful guidance of the buying process and achieving an average of 30% increase in sales.• Performed competitive benchmarking analysis, focusing on pricing, promotions, inventory levels, services, and website features.• Developed comprehensive online and offline marketing strategies to drive sales growth. • Coordinated supplier relationships by sending POs, selecting new products, identifying opportunities and negotiating and enhancing distribution agreements.• Successfully managed and led a team of three individuals, providing comprehensive training on new products and effective sales techniques.• Spearheaded the creation and successful launch of new product catalogues specifically designed for MRO (Maintenance, Repair, and Operations) and ergonomic products.
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Terres de Fenêtre
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Montpellier, Occitanie, France
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Sales Business Development Assistant - Doors, HVAC, Smart Home Devices, Windows
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Jan 2014 - Sep 2014
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Montpellier, Occitanie, France
• B2C sales in Montpellier and surrounding areas.• Elaborated quotes, products presentations and "One shot" sales: +$55K/month.• Developed marketing strategies directed to consumers and potential partners.• Analyzed and added new products to our portfolio such as: somfy products, armoured doors, garage doors and others. • Sealed partnerships with architects and developed a distribution network.
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VIAJAMUS, S.L.
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Barcelona, Catalonia, Spain
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Product Marketing Intern
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Sep 2011 - Jun 2012
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Barcelona, Catalonia, Spain
• Competitive benchmarking• Established best practices for SEO and SMO and tracked KPIs• Worked closely with international Tour Operators to develop new trips and destinations• Product descriptions and pricing updates on e-commerce platforms Outletic and Viajamus• Developed a new data base for sustainable tourism and outdoor activities• Crafted and sent out newsletters and email communications
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ACTIU
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Tangier, Morocco
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Business Development Intern - Luxury Office Furniture
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Jul 2010 - Sep 2010
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Tangier, Morocco
• Competitive benchmarking• Set up a data base for international suppliers• Product selection and negotiation with suppliers• Development of a national distribution network• Responding to national tenders
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Education
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2013 - 2015Montpellier Business School
Master's degree, Management, Digital Marketing, E-Commerce Strategies, Sales and Negotiations -
2009 - 2013La Trobe University
BIBA Honors - Bachelor of International Business Administration -
2009 - 2013Groupe Sup de Co Montpellier Business School
BBA Honors - Bachelor of Business Administration, New Distribution Chanels -
2009 - 2013IAE Montpellier
Licentiate degree, Management des Sciences et Technologies -
2002 - 2009Lycée Regnault Tanger
Baccalauréat Scientifique, Geology/Earth Science, General
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