Okay, let’s tackle this. So Avis has 33 years of experience in the industry, which is a significant amount of time. Typically, experienced professionals in the event planning space can charge higher rates. However, Avis is based in a relatively smaller market, Venice, Florida, which may impact her earning potential. Considering her extensive experience and expertise, I would estimate her hourly rate to be around $75, which is a reasonable starting point for an event planner with her background.