Experience

• 

  iDare - Support, Safety and Wellness

  • Bengaluru, Karnataka, India

  • Marketing Head

    • Aug 2022 - Present
    • Bengaluru, Karnataka, India

• 

  Ahimsa Trust

  • Marketing & Strategy Support

    • Aug 2020 - Jul 2022

    Supporting this social organization for Charity evaluationMonitoring & Project EvaluationResearch & Strategy Social Media marketing

• 

  Torfenster Systems India Pvt. Ltd

  • Head digital Strategy

    • Mar 2021 - Jan 2022

    Brand Awareness & Lead Generation campaignsCRM Implementation - Data Integration and Sales Pipeline VisibilityMarketing communication

• 

  Tata Steel

  • India
  • Mining
  • 700 & Above Employee

  • Marketing & Business Analysis Manager

    • Mar 2019 - Sep 2019

    Micro segmentation of the brands & segment specific marketing strategy.Incentive Management.Pricing, Competition Analysis, Profitability Analysis & Review mechanismBusiness development for new segments & brand communications.

  • Marketing Manager

    • Nov 2015 - Feb 2019

    Managed 50 channel partners at Pan India level to accelerate sales. Responsible to manage P&L for 2 Brands: Tata Pipes & Tata Structura Responsible for Brand Promotion & Business development for the brands.Worked with marketing agencies to run various campaigns and manage customer engagement events.Customer segmentation & Insight Management

  • Manager procurement

    • Apr 2014 - Oct 2015

    Worked with Business Analysis group, Procurement Division - Performance analysis, Raw material cost analysis, Price forecast for key commodities , Risk Management.Responsible for ABP planning, Business objectives and strategy formulation.

• 

  Tata Steel

  • Jamshedpur, Jharkhand, India

  • MBA Summer Intern

    • Apr 2013 - May 2013
    • Jamshedpur, Jharkhand, India

    Responsible to understand & analyse contracts, Export obligation & other benefits of EPCG scheme, Foreign Trade Policy for various contracts at Tatasteel.Awarded PPO for it.