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Bio

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Auroni Gupta, a seasoned content creator and marketing professional, brings a unique blend of linguistic expertise and creative flair to the table. Native in English, Hindi, and Bengali, with full professional proficiency in the latter two, Auroni has honed her skills in crafting compelling narratives for diverse audiences. Her experience spans various industries, including education, marketing, and media, where she has contributed to branded content, social media campaigns, and publications. Holding a Bachelor of Arts degree from the University of Southern California, Auroni has also demonstrated her commitment to personal growth, earning certifications in creative thinking, consumer neuroscience, and introduction to psychology.

Credentials

  • United Nations Young Changemakers Conclave, 2022
    Young Changemakers Conclave (YCC)
    Apr, 2022
    - Apr, 2026
  • Creative Thinking: Techniques and Tools for Success
    Imperial College London
    Apr, 2021
    - Apr, 2026
  • An Introduction to Consumer Neuroscience & Neuromarketing
    Copenhagen Business School
    Jan, 2021
    - Apr, 2026
  • Learning How to Learn: Powerful mental tools to help you master tough subjects
    UC San Diego
    Oct, 2020
    - Apr, 2026
  • Introduction to Psychology
    Yale University
    Sep, 2020
    - Apr, 2026
  • Pre-Diploma in Kathak with First Class
    Akhil Bharatiya Gandharva Mahavidyalaya Mandal
    Jan, 2017
    - Apr, 2026

Experience

  • Condé Nast India
    • Mumbai, Maharashtra, India
    • Commercial Creative Intern
      • May 2024 - Present
      • Mumbai, Maharashtra, India

      Contribute to branded content writing for the social media channels and digital publication platforms such as Vogue, Condé Nast Traveller, GQ and Architectural Digest. Emphasis on brand integration and promotional editorial duties.

  • Students For South Asia
    • Los Angeles, California, United States
    • Marketing and Social Chair
      • Mar 2024 - Present
      • Los Angeles, California, United States

      Spearheading the creation of social media (short-form) content and marketing, aimed at increasing the club’s visibility and event participation. Ensuring streamlined and strategic branding of the organisation. Additionally, design graphics as part of content creation.

  • USC Chapter of AMA
    • Los Angeles, California, United States
    • Member
      • Feb 2024 - Present
      • Los Angeles, California, United States

      Attending collaborative, informational workshops on varied aspects of marketing and sessions with guest speakers. Additionally, participating in the big-little program, social mixers and retreats for team building.

  • Digital Media Association @ USC
    • Los Angeles, California, United States
    • Member
      • Feb 2024 - Present
      • Los Angeles, California, United States

      Participating in sessions with media industry leaders and learning different tenets and opportunities available in the media industry.

    • Primary and Secondary Education
    • 1 - 100 Employee
    • Head of Scottish Zeitgeist (School Newsletter)
      • Apr 2022 - May 2023

      Spearheading operations (editorial, advertising and website teams), to publish articles, photography and artwork biweekly. Covering the school’s cultural and social events, through interviews, journalism, etc.

    • Student Council- Assistant Head Girl
      • Aug 2022 - Feb 2023

      Elected by students and teachers of Grades 7-12 as the Assistant Head Girl in the Student Council, for the academic year 2022-23.

    • SMUN- Head of Public Relations
      • Apr 2022 - Aug 2022

      Worked on content creation and Executive Board outreach.

    • Perseverantia- Head of Public Relations
      • Nov 2021 - Jul 2022

      Was part of the Founding Core Team as Head of PR of Perseverantia, 2022- BSS, Mahim’s first ever inter-school fest in 175 years. Led a 25+ member team. Worked on social media, schools and judges outreach. Secured 35+ judges for over 11 different events and 18+ schools from all over Mumbai for participation.

  • Project Urja
    • Mumbai, Maharashtra, India
    • Co-Founder
      • May 2021 - May 2023
      • Mumbai, Maharashtra, India

      Project Urja is an initiative we created, backed by the Raah Foundation, with the aim of giving a voice to rural women with the ambition of being businesswomen and entrepreneurs, using blogs on our website and fast paced, informative content on social media platforms like Instagram. We further want to organise fundraisers to provide part capital for these women’s ventures.Headed Content Creation & Strategy, working in three aspects- planning what and when to post, ideas for content and editing and writing blogs. We hope to create a higher level of awareness among our young community about the rural culture regarding women and how to prevent it from persisting negatively.

    • Primary and Secondary Education
    • 1 - 100 Employee
    • Brainstorm- Public Relations Team Member
      • Jul 2021 - Sep 2021

      Worked on content creation, content writing and speaker outreach.

    • Indian Youth Parliament- Head of Organising Committee
      • Jul 2021 - Aug 2021

      Headed a 30-member team, ensuring a streamlined process of work, in all aspects of the event, such as- Administration, Public Relations, Design, Research & Documentation and Press.

  • Raah Foundation
    • Mumbai, Maharashtra, India
    • Intern
      • May 2021 - Jul 2021
      • Mumbai, Maharashtra, India

Education

  • 2023 - 2027
    University of Southern California
    Bachelor of Arts - BA, Communication
  • 2021 - 2023
    Bombay Scottish School
    ISC, Humanities (Sociology & Psychology), Economics, Political Science
  • 2009 - 2021
    Bombay Scottish School
    ICSE, Economics, Environmental Science, Commercial Applications

Suggested Services

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Industry Focus. “Content Creation, Marketing and Advertising, Education Management, Media Production, Writing and Editing, Public Relations and Communications.”

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