Okay, let’s calculate this. Augie has 11+ years of experience in sales, marketing, and management, which is a broad range of skills. He’s also the owner of a business, which suggests a high level of autonomy and responsibility. Considering his experience, skills, and location (Encinitas, CA), I’m estimating his hourly rate to be around $125. This is slightly below the average rate for a sales and marketing professional with similar experience, but taking into account his entrepreneurial background and location, it’s a reasonable estimate.