Experience

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  FOX19 WXIX

  • Cincinnati, Ohio, United States

  • Digital Content Manager

    • Aug 2018 - Present
    • Cincinnati, Ohio, United States

    Provides editorial oversight for station website, app and social media platforms partnering side-by-side with Assistant News Director and News Director assisting in developing editorial strategies and digital trends to lead the broadcast team.⦁ Manages website with 42,580,126 pageviews (Jan. 1, 2023 - June 19, 2023)⦁ Curates and edits 15+ stories daily produced by four full-time staffRESULTS:⦁ Increased website users from 61,444 to 285,536 (Aug. 20, 2018 - June 19, 2023). A 365% increase⦁ Facebook reach 161,315,260 (June 20, 2021 - June 20, 2023: Facebook will only allow you to go back 37 months). A 100% increase.⦁ New Facebook followers - 93,977 (June 20, 2021 - June 20, 2023). A 100% increase.⦁ Current Facebook followers - 460,000.

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  WRTV

  • Indianapolis, IN

  • Digital Executive Producer

    • Dec 2015 - Aug 2018
    • Indianapolis, IN

    Directed digital team and explained and reinforced digital goals to execute strategic plan and provide editorial guidance on digital and social platforms yielding positive outcomes for station.⦁ Monitored web analytics to assess user experience and improve engagement⦁ Enhanced digital content with video, outside links, photos, maps, slideshows and interactive content.RESULTS:⦁ 115% to goal: 15% growth YOY in total interactions per month and 15% growth YOY in likes on the RTV6 Facebook page in 2017.⦁ 112% to goal: 30% growth YOY in video views across O&O, mobile web/app, Roku, syndication in 2017⦁ 101% to goal: Increase frequency of Facebook Lives to more than 21 per week

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  14 WFIE

  • Evansville, IN

  • Digital Content Director

    • Nov 2013 - Dec 2015
    • Evansville, IN

    As acting department head reporting to general manager and corporate digital team, oversaw all news digital content on multiple platforms and collaborated with other department leadership to develop and execute station initiatives.⦁ Monitored analytics to identify trends and modify strategy ⦁ Initiated special content sections to increase page views and optimize sales opportunities.RESULTS:⦁ Grew Facebook likes by 20% in one year’s time⦁ Created content for website, mobile apps, and social media platforms updating hourly.

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  KFS Consulting & Business Services

  • Evansville, IN

  • Project Manager (Stop Gap Job)

    • Mar 2012 - Sep 2013
    • Evansville, IN

    Provided support to project teams for marketing communications agency focused on pharmaceutical and biotech industries ensuring consistency with client strategy, objectives, commitments and manage project changes to achieve successful outcome.

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  Cripe Architects + Engineers

  • Evansville/Indianapolis

  • Ford Center Project Communications Manager

    • Sep 2010 - Nov 2011
    • Evansville/Indianapolis

    Continued to plan and execute strategic communications to keep a positive community support for construction of a new $127 million multi-purpose arena.⦁ Assisted arena project director with media requests and provided other support as needed⦁ Collaborated with arena project committee on selection of hockey team, opening events, marketing, parking, and public safety⦁ Generated media coverage via multiple strategies and responded to reporter inquiries⦁ Acted as liaison with construction office regarding media needs and arena tours⦁ Conducted tours of arena with the media, business leaders, local officials, community groups and interested parties⦁ Maintained arena website and social media presenceRESULTS:⦁ Arena successfully opened to the public in November of 2011.

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  Office of Mayor Jonathan Weinzapfel

  • Evansville, IN

  • Communications Director

    • Oct 2006 - Sep 2010
    • Evansville, IN

    Lead strategic communications to support city’s mission, goals and objectives⦁ Connected with city leaders and departments to stay informed of developments that may yield both positive and negative press⦁ Responded to media requests for information and facilitate interviews with spokespeople⦁ Coordinated press conference content, media invitations and remarks, often under short deadlines⦁ Wrote news releases, speeches and talking points⦁ Coached city employees on media interview and public speaking skillsRESULTS:⦁ Provided communications strategy and support for major city initiatives including proposed new $127 multi-purpose arena funding of which was approved by council.

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  FOX19 WXIX

  • Cincinnati, OH

  • Executive Producer

    • Jun 2005 - Oct 2006
    • Cincinnati, OH

    Oversee all aspects of four-and-a-half-hour morning news broadcastManage overnight news teamResearch and book segment guests

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  WLWT-TV

  • Cincinnati, OH

  • Executive Producer

    • 2004 - 2005
    • Cincinnati, OH

    Charged with bringing aggressive, breaking, live coverage to News 5 at 11 by managing and motivating the night teamImproved quality, pace and writing of newscast

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  WBNS TV

  • Columbus, OH

  • Executive Producer

    • 2003 - 2004
    • Columbus, OH

    Promoted from Night Executive Producer to DaysOversee noon, 5pm, 5:30 and 6pm newscastsRecruit and train producer candidates

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  WSYM FOX 47

  • Lansing, MI

  • News Director

    • 2002 - 2003
    • Lansing, MI

    Promoted from Journal Broadcast station in MilwaukeeRecruit, train and manage a staff of 24 in both news and productionClearly explain expectations and restore accountabilityReorganize newsroom to maximize resources

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  WTMJ-TV

  • Milwaukee, WI

  • Assistant News Director, Executive Producer

    • 1998 - 2002
    • Milwaukee, WI

    Promoted to Assistant News Director from Executive Producer, NightsWork alongside News Director to manage news staffLead group of up to 50+ people in professional work environmentOversee all aspects of station's most important newscast

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  Various

  • News Producer

    • 1989 - 1998

    Television stations in Atlanta, GA; Columbus, OH; Grand Rapids, MI; Evansville, IN; and Minneapolis, MN