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Aubrey Williams

Business Owner at Karoo Creations • Pure Wool Duvets
Intro Book
Aubrey Williams, a seasoned business leader, is a strategic thinker with expertise in management, marketing, and project management, driving sustainable growth in South Africa's sleep industry.
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Location
Northern Cape, South Africa, ZA
Skills
  • Strategic Planning
  • Microsoft Office
  • Management
  • Marketing Strategy
  • Marketing
  • Show all
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Bio

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Aubrey Williams, a seasoned executive with a proven track record of driving business growth and transformation, has established herself as a leader in the South African market. With over 15 years of experience in strategic planning, management, and marketing strategy, Aubrey has successfully navigated various industries, including hospitality, finance, and healthcare. Her expertise in project management, research, and sales has enabled her to deliver high-impact results, driving revenue growth and improving operational efficiency. Currently based in Richmond, Northern Cape, Aubrey continues to drive innovation and excellence in her latest venture, Karoo Creations, where she revolutionizes the sleep industry with sustainable, eco-friendly, and luxurious wool duvets. Throughout her career, Aubrey has demonstrated her ability to adapt to changing market conditions, leading teams and organizations through periods of transformation and growth. Her experience in managing complex projects, collaborating with stakeholders, and driving business development has earned her a reputation as a results-driven and strategic leader. With a strong educational foundation in Hillcrest High School, Kwazulu Natal, Aubrey has developed a unique blend of skills and expertise that enables her to drive business success in a rapidly evolving landscape. As a seasoned executive, Aubrey has a deep understanding of the importance of effective communication, collaboration, and strategic planning in driving business growth and transformation. Her expertise in Microsoft Office, Microsoft Excel, and project management has enabled her to deliver high-impact results, driving revenue growth and improving operational efficiency.

Experience

  • Karoo Creations • Pure Wool Duvets
    • Richmond, Northern Cape
    • Business Owner
      • Mar 2020 - Present
      • Richmond, Northern Cape

      Developing a brand of sustainable, eco-friendly and luxurious wool duvets to revolutionise South Africa's sleep.

  • The Richmond Karoo Hotel
    • Richmond, Northern Cape
    • Owner & Operator
      • Jan 2019 - Jun 2021
      • Richmond, Northern Cape

      Renovating, reviving and re-opening the doors of a heritage Victorian hotel in the Karoo, halfway between Cape Town and Johannesburg on the N1 Highway that became the top rated establishment on TripAdvisor in our town, as well as having an excellent guest review score on Booking.com. After the C...

  • FOUNTAIN HILL GUESTHOUSE
    • Bryanston
    • Entrepreneur
      • Oct 2011 - 2018
      • Bryanston
  • Standard Bank Group
    • South Africa
    • Financial Services
    • 700 & Above Employee
    • Manager : Online Development
      • Jun 2010 - Sep 2011

    • Business Manager : Integrated Residential Developments
      • Feb 2008 - May 2010

      Executive support to the Managing Director of the Business Unit.

  • Thubelisha Homes
    • Killarney
    • Executive Assistant to CEO
      • Aug 2004 - Jan 2008
      • Killarney

      Full administrative support to CEO, including attending meetings on his behalf, high level liaison with Ministers, MEC’s, the President’s office, etc.• Diary and travel management of an incredibly hectic schedule, responsible for all travel arrangements for entire company.• Collating weekly repor...

  • Makana Investment Corporation
    • Bedfordview
    • Manager | Business Support (CEO's Office)
      • Oct 2001 - Jul 2004
      • Bedfordview
  • MediKredit Integrated HealthCare Solutions
    • Johannesburg Area, South Africa
    • Executive Assistant to CEO
      • Mar 1996 - Sep 2001
      • Johannesburg Area, South Africa

      • Full administrative support to CEO to ensure the smooth running of her office and home.• Extensive liaison with industry leaders in the healthcare industry, and capitalising on these relationships to ensure CEO’s objectives were met.• Arrangement of all board, board committee and Exco meetings,...

Education

  • Hillcrest High School, Kwazulu Natal

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