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Atul Kashyap

Data Scientist at Virtue Analytics
Intro Book
Atul Kashyap, a seasoned Data Scientist with 2+ years of experience in predictive modeling, market mix modeling, and data analysis, holding a Master's degree in Statistics from Dr. Shakuntala Misra National Rehabilitation University, Lucknow.
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Location
Pune, Maharashtra, India, IN
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Credentials

  • The Complete SQL Bootcamp: Go from Zero to Hero
    Udemy
    Jul, 2023
    - Apr, 2026
  • Practical Time Series Analysis
    Coursera Course Certificates
    Nov, 2022
    - Apr, 2026
  • The Nuts and Bolts of Machine Learning
    Coursera
    Oct, 2022
    - Apr, 2026

Experience

  • Virtue Analytics
    • Lucknow, Uttar Pradesh, India
    • Data Scientist
      • Sep 2021 - Present
      • Lucknow, Uttar Pradesh, India

      Predictive Modeling• Implement advanced techniques, such as XGBoost, Ordered Probit Model, and Logistic Regression, to optimize yield conversion across the entire enrollment funnel for incoming students.• Build Predictive Models with a focus on maximizing college net tuition revenue and enhancing enrollment yield for higher education clients.• Developed retention models using Random Forest and XGBoost algorithms to accurately predict college students' likelihood of continuing their education, contributing to improved student retention rates.• Collaborated effectively with academic advisors to interpret model results and design personalized intervention plans for at-risk students, leading to enhanced student success and support.Market Mix Modeling• Optimize Multi-Million-dollar marketing expenditure of clients across healthcare, CPG, and Retail.• I specialize in developing Marketing Mix Models, analyzing ROI (Return on Investment), and evaluating how effective marketing strategies are for each client.• Provide clients with insightful results and media optimization solutions using advanced statistical and machine learning algorithms such as Multiple Linear Regression and gradient Descent.

Education

  • 2016 - 2018
    Dr. Shakuntala Misra National Rehabilitation University, Lucknow
    Master's degree, Statistics
  • 2014 - 2016
    Lucknow Christian College
    Bachelor's degree, MATHEMATICS AND STATISTICS
  • NET - Agricultural Scientists Recruitment Board
    Statistics

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Industry Focus. “Business Consulting and Services”

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