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Atul Asher is a seasoned sales and marketing professional with over 30 years of experience in the FMCG field. He has managed various brands and portfolios for prominent companies in Oman, including Al Zain Poultry Farms LLC, Khimji Ramdas LLC, and Al Khan Foodstuff LLC. He has expertise in marketing, trade marketing, and business development, and has worked extensively in the frozen foods industry.

Experience

  • Al Zain Poultry Farms LLC
    • Muscat, Masqaţ, Oman
    • Group Sales and Marketing Manager
      • Mar 2023 - Present
      • Muscat, Masqaţ, Oman

  • Emdad Foods
    • Muscat, Masqaţ, Oman
    • Sales And Marketing Manager
      • Nov 2021 - Jun 2023
      • Muscat, Masqaţ, Oman

      Carrying an expertise of more than 30 years of experience in the FMCG field.

    • Senior Trade Marketing Manager
      • Aug 2016 - Feb 2022
      • Muscat Oman

      Main focus area -­­ handling brands such as Afia, Hero Jams, Devon Biscuits, Dalda and CapilanoHoney. Managing marketing related activities including extensive quarterly planning and marketingbudget planning in alignment with principles. Evaluating business projections on a quarterly basis with the principles and making the necessaryamends based on the market trends.

  • Taj Al Khair LLC
    • Sultanate of Oman
    • Business Development & Marketing Manager
      • Jun 2018 - Oct 2021
      • Sultanate of Oman

      Dealers In Frozen Foods

  • Omani Foodstuff and Trading Company
    • Dubai, United Arab Emirates
    • Business Development Manager
      • 2015 - 2016
      • Dubai, United Arab Emirates

      Main focus area -­­ stock and supply chain management. Support function to the sales and marketing team. Handling of catering companies in UAE and Oman

  • Al Khan Foodstuff LLC
    • Sultanate of Oman
    • Product Manager
      • 2004 - 2015
      • Sultanate of Oman

      Al Khan Foodstuff LLC has been on the forefront of the frozen foods business since itsinception forty (40) years ago. It was a wonderful opportunity to grow with them foreclose to12 years that I worked for them. For them, I managed the portfolios for prestigious brands suchas Lambweston, Sadia, Aviko and Al Areesh to name a few. Apart from these, I also handledvarious Indian and Australian commodity based meat brands. Also present in my managementportfolio were Al Khan's locally produced and well-­­received brands – Al Khan Butter andMuscat Margarine. Within the frozen business, I had the privilege of handling few commodity-­­based brandsthrough direct interaction and negotiation with the traders (mainly Exports and JBS, the majorplayers for leg quarters). For the entire portfolio, I managed various aspects ranging from procurement to BTL activities.Moreover, I handled the budget allocation for all major retail chains in Oman based on theprinciple's marketing plan. Along with my team, I was also managing a large group of hotels-­­ Al Bustan Group of Hotels,Crowne Plaza Oman, Hilton Salalah, Grand Hyatt and The Chedi to name a few. I also handled tender businesses with the major food and catering names in Oman such asSODEXO -­­ SOCAT, Ministry of Defence, Oman Aviation, WACASCO, Tawoos and Trading andCatering, Oman. My work has required me to travel extensively and gain experience and knowledge that hasbeen enriching. I have travelled frequently to countries such as Dubai, Germany, Brazil andFrance to fulfil professional commitments.

  • Khimji Ramdas LLC
    • Sultanate of Oman
    • Marketing Executive
      • 1989 - 2003
      • Sultanate of Oman

      With KR, I began as a Junior Accountant and progressed gradually, over the years, tothe designation of Product Executive with the Consumer Products division. With CPD, I was handling a wide variety of F&B brands-­­ Foster Clarks, Aujan Juices (Rani andVimto), Tova Jams, Gyma Spices and Dry Fruits, Diamond Aluminum Foils, Fruito Juices, E2Energy drink and Nutro Biscuits to name a few.

Education

  • Sir JJ SCHOOL MUMBAI
    B. Comm, Business/Commerce, General

Suggested Services

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Industry Focus. “Meat Products Manufacturing”

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