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Bio

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I am Athul Pillai, currently based in Mumbai, Maharashtra, India. I am fluent in English, Hindi, Marathi, and Malayalam, which allows me to effectively communicate in diverse environments. With a strong background in marketing and brand development, I currently serve as the General Manager of Brand Development at SRT Sports Management. My previous experiences include senior roles at Nielsen and Parle Agro, where I honed my skills in market research, sales effectiveness, and analytics. I hold an MMS in Marketing from Sydenham Institute of Management Studies, where I also served as Chairperson of the Sydenham Management Association. My technical foundation is backed by a B.E. in Electronics from Nagpur University. I am passionate about leveraging my skills in writing and consulting to create synergies and drive success in the confectionery and industrial safety sectors.

Experience

    • India
    • Spectator Sports
    • 1 - 100 Employee
    • Vice President
      • Apr 2023 - Present

    • General Manager - Brand Development
      • Mar 2019 - Mar 2023

  • Nielsen
    • Mumbai, Maharashtra, India
    • Senior Manager, Sales Effectiveness
      • Jun 2018 - Mar 2019
      • Mumbai, Maharashtra, India

    • India
    • Beverage Manufacturing
    • 700 & Above Employee
    • Assistant Manager, Brands
      • Jul 2017 - May 2018

    • Analytics
      • Jun 2015 - Jun 2017

    • Visiting Faculty
      • Sep 2016 - Dec 2017
      • Mumbai, Maharashtra, India

    • United States
    • Technology, Information and Media
    • 700 & Above Employee
    • Senior Analyst, Analytic Consulting
      • Oct 2014 - Jun 2015

      Involved in projects across FMCG categories in the areas of Category Forecasting, Hot-Spot identification, distribution expansion, distribution optimization & assortment optimization.Closely involved in a thought leadership piece on INNOVATOR’S ANTIDOTE: IMPROVING INNOVATION EFFICIENCY DURING ECONOMIC UNCERTAINTY which was showcased at Nielsen India's Consumer 360 2015.

    • Analyst, Analytic Consulting
      • Sep 2012 - Sep 2014

      Worked with clients across numerous FMCG Categories on projects related to Distribution Expansion, Distribution Optimization & Assortment Optimization.Active member of Nielsen Innovation Society.Worked closely on a Thought Leadership piece 'Innovation Or Renovation: What Really Fuels Growth?' published as Nielsen's 'Featured Insight'

    • Student and Chairperson of Sydenham Management Association (SMA) at SIMSREE
      • Aug 2010 - Sep 2012

    • Summer Intern
      • May 2011 - Jul 2011

      Worked as a Business Development Executive to increase the visibility of various IBALL Products in the electronics market.

  • Network 18
    • Mumbai Area, India
    • Intern/ Trainee
      • Dec 2010 - Feb 2011
      • Mumbai Area, India

      Involved in promotion of their Social Marketing Inititative, Myschool.in

  • Cafe Coffee Day
    • Mumbai Area, India
    • Intern/ Trainee
      • Dec 2010 - Jan 2011
      • Mumbai Area, India

    • Business Development and Marketing Manager
      • Dec 2009 - Jun 2010

Education

  • 2010 - 2012
    Sydenham Institute of Management Studies Research and Entrepreneurship Education
    MMS, Marketing
  • 2005 - 2009
    Nagpur University
    B.E., Electronics
  • 2003 - 2005
    Bhavans Jr.College,Andheri West
    H.S.C., Science
  • 1998 - 2003
    St.Francis D'Assisi High Scool,Borivali West,Mumbai
    SSC

Suggested Services

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Industry Focus. “Spectator Sports”

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