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Astrid Baehrecke profile image

Astrid Baehrecke

Promotion Manager at The MIT Press
Intro Book
Seasoned marketing communications professional with 26 years of experience in publishing and marketing.
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Location
Medford, Massachusetts, United States, US
Skills
  • Publishing
  • Copywriting
  • Publications
  • Social Media
  • Marketing Communications
  • Show all
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Bio

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Astrid Baehrecke is a seasoned marketing communications professional with 26 years of experience in publishing, marketing, and project management. She has held various roles at The MIT Press, Butterworth Legal Publishers, Harcourt Brace Jovanovich, Publishers/Academic Press Boston, David R. Godine, Publisher, and Birkhauser Boston, Inc., overseeing books promotion, direct mail programs, promotions strategies, and financial management. She holds a Bachelor of Science degree from The Sage Colleges - Russell Sage College and has developed strong skills in publishing, copywriting, social media, marketing communications, editing, strategic thinking, and project management.

Experience

  • The MIT Press
    • United States
    • Book and Periodical Publishing
    • 100 - 200 Employee
    • Promotion Manager
      • 2004 - Feb 2017

      Oversaw books promotion with direct responsibility for the direct mail program, including planning the overall strategy, annual budget, and all areas of production.

    • Direct Mail Manager
      • May 1990 - Feb 2017

  • Butterworth Legal Publishers
    • Salem, NH
    • Promotion Manager
      • Sep 1988 - Apr 1990
      • Salem, NH

      Established the Promotions department at the US headquarters including developing promotions strategies with authors and publishers for regional, national, and international law titles.

  • Harcourt Brace Jovanovich, Publishers/Academic Press Boston
    • Cambridge, MA
    • Promotion Manager
      • Apr 1987 - May 1988
      • Cambridge, MA

      Prepared advertising, direct mail, and publicity for scientific and technical books and trade titles.

  • David R. Godine, Publisher
    • Boston, MA
    • Business Manager
      • Apr 1986 - Mar 1987
      • Boston, MA

      Oversaw all areas of financial management including accounts payable, accounts receivable, preparation and maintenance of corporate budget, financial statements, cash flow analysis, and business projections.

  • Birkhauser Boston, Inc
    • Cambridge, MA
    • Controller/Office Manager
      • Sep 1980 - Apr 1986
      • Cambridge, MA

      Coordinated the smooth operation of the US affiliate of a 100-year-old Swiss publishing house with financial responsibilities including budget preparation, cash flow analysis, review of financial statements and sales reports, maintenance of financial and contractual contact with authors, and liaising with legal and banking services.

Education

  • 1976 - 1980
    The Sage Colleges - Russell Sage College
    Bachelor of Science - BS, German/Management-Economics

Suggested Services

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Industry Focus. “Publishing”

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