Bio
Experience
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India
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Spectator Sports
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100 - 200 Employee
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Senior Manager:- Digital Monetization & Special Projects
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Sep 2021 - Present
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Senior Manager:- Business Development & Consulting
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Jun 2017 - Aug 2021
o Delivering Value to Castrol for PKL:- Project & Relationship Lead Supervised multiple functional agencies (events, digital, advertising etc.) to ensure timely delivery KPI’s Delivered:-•Strategy & Concept (Business Schemes, Digital & ATL campaigns, Match Experience, Brand Ambassador)•Planning & Implementation {In stadia (Branding, Activation & Merchandise), Events (Leadership, Trophy Tours, Product Launch)}o Growth of a World Class Table Tennis League:- Project Head Ultimate Table Tennis:-Commercial StrategyRight Sales & ConsultancySponsorship & ActivationsFan Engagemento Growing a Global Powerhouse locally:- Project Manager Bundesliga India:- Creating a Strategy, Planning, execution & creating frameworks for the success of Bundesliga in India by• Identifying the right Target Audience• Effective digital communication• 360 Degree Marketing effort• Building a robust grassroots system• Strong Public Relations network• Analysing & reporting effectively to important stakeholders
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mConsult
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Mumbai, Maharashtra, India
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Business Group Head-Sportswatch
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Oct 2016 - Jun 2017
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Mumbai, Maharashtra, India
o mConsult is the Strategic Marketing Consultancy at GroupM aiming at providing strategic marketing solutions and operational marketing assistance to consultancy to International as well as Indian companies. o Project Head for the GroupM Brand Effectiveness Study for Sports Events- IPL, PKL and ISL o Major KPI’s As a Project Head for Mass Media major’s sports portfolio to facilitate pipeline generation for sales team Develop Category & Brand Insights to create & deliver ROI models covering qualitative research, quantitative & online surveys, audience measurement, viewership, and sponsorship spends for existing & future clients Consumer Insights to understand consumption of sports & develop unique positioning for each sport Additional KPI’s Research Design and Implementation Data Collation and Analysis Drawing Insights Report Structure and Design Presenting Final Report to the Client
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ClearTax India
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Mumbai, Maharashtra, India
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Zonal Head (West) Corporate and Strategic Alliances
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Apr 2015 - Sep 2016
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Mumbai, Maharashtra, India
o Setting up sales processes and distinct lead generation, business development and key account teams. o Overseeing sales of two cloud based enterprise software product lines. o Development of the organisation & coordinating the various processes and Functions. o Analyse and reconstruct the current procedures & enhance the working efficiency. o Dealing with CEO's and SVP's of India's largest Corporates, Banks and Companies for alliance. o Develop presentations and participate in meetings with clients/ stakeholders. o Understand a prospect's business needs and develop a tailored proposal. o Complete proposals, follow up on submissions and close business. o Key Clients Handled:- TCS, WNS, HDFC Bank, ICICI Bank, Union Bank of India, IDBI Bank, Kotak Mahindra Bank, Tata Motors, Mahindra & Mahindra, Reliance Financial Services, Lupin Pharma, Wockhardt Ltd, Sanofi, Novartis, Taj Hotels, Hyatt Hotels, HDFC Ergo, ICICI Lombard, Bharti Axa, Tata AIG, TATA AIA, Johnson& Johnson.
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MASH
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Mumbai, Maharashtra, India
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Co-Founder
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Aug 2010 - Mar 2015
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Mumbai, Maharashtra, India
o Managing the account right from lead generation, to cost negotiations, to account acquisition to overseeing project deliverables as per schedule, monitoring project costs, managing cost escalations, billing and receiving payments. o Ideating and Managing in-house properties like International School Sports League and Corporate Rink Soccer. o Operations Management for Properties like Indian Premier League, ICC World Cup 2011, NDTV Marks for Sports, Champions League T20. o In-Film Brand Alliances for Pritish Nandy Communications and Balaji Motion Pictures o Artist Management for BIG CBS and other corporate events. o Corporate Hospitality during ICC World Cup and Indian Premier League o Key Clients:- Nirmal Lifestyle, Videocon, Honeywell, Beehive Communications, Mumbai Cricket Association.
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Morgan Stanley
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Mumbai, Maharashtra, India
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Sr Analyst
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Feb 2008 - Aug 2010
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Mumbai, Maharashtra, India
o Handled a cross-functional team of 10 associates. o Handled books of accounts and accounting queries of client. Identify and communicate potential issues to clients. o Worked closely with the New Business Teams and ensured smooth execution of new client’s on-boarding process. o Responsible for reporting and laying down of standard operating procedures for clients. o Responsible for maintaining and upgrading of clients reporting and accounting systems. o Responsible for setting up performance parameters of the team and weekly MIS status reports to management.
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JPMorgan Chase & Co.
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Mumbai, Maharashtra, India
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Team Leader
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2005 - 2008
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Mumbai, Maharashtra, India
o Was selected from the campus as a Team Member o Was a key member of migration of the accounting process from London. o Selected and Trained New Members post the migration process. o Handled a Team of 6 Members as a Team Leader. o Helped and Guided Team Members in their Projects and Assignments
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Education
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2002 - 2005Mumbai University
Bachelor of Business Administration (B.B.A.), International Finance -
2001 - 2005University of Mumbai
BMS, Management & Finance
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Industry Focus. “Spectator Sports”
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