Experience

• 

  Steel Authority of India Limited

  • India
  • Manufacturing
  • 700 & Above Employee

  • Manager of Sales

    • Jul 2022 - Present

    Responsible for Institutional Business & Distribution Network in West Bengal & Sikkim with an annual turnover of ~ INR 2000 Cr. Looking after TMT, Wire Rods, Rails, Structural Steel & Semis(Billets,Blooms & Rounds)Managing 30 B2B customer accounts independently Enriching product basket for value-added sales to generate higher premium Rolled Out & Implemented Tier 1 Distribution for Structurals In West Bengal. The current Monthly turnover is around 80 crores.Implemented ATL & BTL activities for SAIL around North Bengal, Sikkim & Durgapur Area Key Responsibilities: Business DevelopmentCustomer Order ManagementInventory ManagementContract ManagementLogistics ManagementBusiness Development through new customer acquisitionKRAs include:(1) Meeting revenue targets: Contract Finalization with customers in line with Annual Business Plans; Managing end-to-end process of order procurement & fulfillment(2) New product sales: Identify opportunities for product mix enhancement, driving pilots/trials, monetization of accrued benefits to customers & commercialization of the final product(3) Value-added product sales through premiumization to remain ahead of the commodity curve(4) Working capital management :a. Managing credit business & controlling debtorsb. Inventory Management

  • Deputy Manager

    • May 2019 - Jun 2022

    Key portfolios managed: (1) Sail Seqr rebar sales through Distributor Mode. Managed Distributor Dealer Network For Entire West Bengal: (2)Sail Eqr Rebar Sales for Project Customers & Fabricators Preferred rebar supplier to leading construction companies: Larsen & Toubro, Shapoorji Pallonji & Co Ltd, Afcons Infrastructure, ITD Cementation, Gammon India, Tata Projects etc (3) Flat products: Key customers include Tube makers (Jindal India, Nezone Pipes, Utkarsh India ) & LPG Cylinder manufacturers (4) Wire Rod business: Key customers include wire manufacturers catering to Railways, Automotive & Power sector5) Handled entire flat products basket for the entire West Bengal . Managed 40 B2B customer accounts independently. Value-added product sales though remain ahead of the commodity curve.6) Successfully Launched Value Added Conversion Agent for premiumization of existing products.7) Achieved highest-ever yearly Sales for the FY 2021-2022 for flat products all over India.

  • Assistant Manager

    • Sep 2014 - Apr 2019

    Responsible for Retail l Business in West Bengal with annual turnover of ~ INR 150 CrGenerated annual net realization of ~INR 155 Cr to the companyManaging 560 B2B customer accounts independentlyEnriching product basket for value added sales to generate higher premiumBusiness Development through new customer acquisitionDeployment of process improvement & TQM practices across East Sales DivisionKey portfolios managed:(1) SAIL TMT EQR rebar sales: Preferred rebar supplier to leading construction companies: Larsen & Toubro, Shapoorji Pallonji & Co Ltd, Afcons Infrastructure, ITD Cementation, Gammon India, Tata Projects et alKRAs include:(1) Meeting revenue targets : Contract Finalization with customers in line with Annual Business Plans; Managing end-to-end process of order procurement & fulfillment(2) New product sales: Identify opportunities for product mix enhancement, driving pilots/trials, monetization of accrued benefits to customers & commercialization of final product(3) Market Intelligence: Track competition play vis-à-vis (a) category entry & price position (b) share of business

• 

  Fino Paytech Pvt Limited

  • Mumbai, Maharashtra, India

  • Ex - Assistant Manger

    • May 2013 - Jul 2014
    • Mumbai, Maharashtra, India

    • Coordinated and facilitated delivery of project objectives with 10 teams• Tracked progress and reviewed project tasks to meet deadlines• Build solution documents to support data acquisition,management and consumption for end consumers • Prepared test plans and participating in system testing activities as per QA processes • Provided pre and post-implementation support to the systems and business teams • Conducted regular status meetings with all stakeholders & coordinated Project documentation• Provided inputs into the underlying process flows/ workflows for service improvement• Conducted regular Training Sessions about Serena Business Manager to all stakeholders

• 

  FMS Delhi

  • student

    • Jul 2011 - Apr 2013

    Associate Member Vihaan ,Social Service Cell of FMS Delhi

• 

  Perfetti Van Melle

  • Agra Area, India

  • Summer Internship

    • Apr 2012 - May 2012
    • Agra Area, India

    Brand development,Strategic Consulting, including business plan & sales strategy development.,Establishing & Managing Direct Distribution Network to tap the virgin lands.Building Brand Awareness, Sales Strategies & Business Plan for untapped market.Field work in the Rural Market.

• 

  Ogilvy & Mather

  • summer Intern

    • Mar 2012 - Apr 2012

    Brand Development(Costa Coffee.Dabur Amla)