Experience

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  Marketing Ventures

  • President

    • Jun 2013 - Present

    Markerting Ventures' responsibilities included resourcing potential clients, evaluating profitability and reliability, and generating presenetations to acquire the client and his/her Programs.

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  NonProfit Solutions

  • Madison CT/New York City

  • Marketing Director

    • Jun 2010 - Feb 2014
    • Madison CT/New York City

    John Bliss C'61 and I started a marketing and communications consulting firm for nonprofits concentrating on clients in the greater New York City and CT areas. The Program involved a two-step process beginning with an Audit followed by a Marketing Plan for going forward.

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  Marketing Ventures WW

  • Guilford CT

  • President

    • Jun 1991 - Mar 2009
    • Guilford CT

    Created and managed $12MM Corporate Travel Incentive Programming for 38 clients. Contributed over 400 % average annual ROI for our clients through aggessive sales planning and execution programs. All programs were replete with highly special events experienced on the finest of destinations including Australia, New Zealand, Aegean Sea, France,Italy, Hong Kong, Far East, Mexico, Brazil as well as Alaska, Hawaii, and 7 countries in the Caribbean.

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  The Journeymasters

  • VP

    • 1986 - 1988

    As the VP of Marketing at The Journeymasters, I managed all programs upon which we quoted (developed destinations, costs, timing, and event promotions). All profitability of our businss quotations were my primary tasks, and as such I presented all Programs to our client's upper mgmt.

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  Abbott's of New England

  • New London, CT

  • Vice President of Marketing

    • Jun 1982 - May 1986
    • New London, CT

    Responsible for U. S. sales of hot soup program made and sold in major retail grocery outlets in both seafood and produce sections. Created a service staff of sixteen people to manage daily recipe selections and soup served in pints and quarts from Tomlinson kettles. Grew from one chain in FL to 36 major grocery chaines with over 4,000 stores in all 50 states.

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  Spalding

  • Director of Golf

    • Mar 1971 - Jul 1977

    My prime responsibilities were all P & L related to all of the SKU's in golf. All advertising and promotion tasks were handled by my team of 3 Product Managers under my guidance, and a dotted line relationship with the two VP of Sales for Dealer Golf and Pro Golf Sales.

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  Spalding Sports Worldwide

  • Marketing Manager - Golf

    • 1970 - 1975

    Sales, profitability, advertising, promotion and new products for all Spalding Golf products.

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  The Pillsbury Company

  • Minneapolis, MN

  • Marketing Development Manager

    • Jun 1966 - Mar 1971
    • Minneapolis, MN

    Upon graduation from Harvard, was only new employee to assume marketing role in New Product Division. Directed and managed 10 potential brands, taking one (Space Food Sticks) technologically developed as part of TPC's NASA Program national. After two and one half years, was promoted to Marketing Manager of Grocery Products in charge of Cake, Pie, Gingerbread, and Browniie product lines.