Experience

• 

  AdElement

  • Director of Partnerships

    • May 2022 - Present

• 

  SG Adstarcom Pte Ltd

  • Singapore

  • Advertising Partnerships Manager

    • Mar 2019 - Apr 2022
    • Singapore

    . Developing a video publisher sales strategy that drives accelerated business growth through Video media buying/selling strategies.. Continuously prospecting for new business using the existing network of relationships and creating new relationships.. Lead sales efforts through all aspects of the sales cycle including relationship initiation, negotiation, and closing.. Own and grow assigned existing supply partnerships by proactively identifying opportunities, responding to requests and come up with creative solutions to optimize revenue. . Strong consultative selling and client relationship building through in-person client meetings, conference travel, and ongoing phone and email contact.. Work closely with the teams as well as Trading, Analytics, Brand Advertising, Fraud Operations, Ad Operations & Tech to ensure clients goals are met.. Manage campaign deliverables as needed with post-sale Client Services and Ad Operations teams to ensure campaign elements are launched, monitored and operating in accordance with standards and client expectations.. Build relationships with brand and agency contacts and clients to gain deep insight into their business and ultimately provide solutions for their marketing and advertising goals.. Collaborate with the Accounts Receivable team to close out monthly billing, and resolve monthly and ongoing invoicing inquires.

• 

  ironSource

  • Bengaluru, Karnataka, India

  • Customer Success Manager Lead & Biz Dev - IN & SEA (Streamrail)

    • Jul 2017 - Feb 2019
    • Bengaluru, Karnataka, India

    • Develop long-term relationships with StreamRail's customers to ensure retention and successful cooperation (Renewals and upsell/add-on opportunities) with across the video ecosystem• Identifying and acquiring new clients and developing existing client base of Streamrail• Measuring and analyzing KPI's in order to prepare reports and constantly provide feedback to management and technology teams to improve our offering for the customers• Provide technical support to StreamRail's customers by assessing needs effectively and address needs through new products and services• Grow assigned accounts, improve reach and impressions of existing clients

• 

  Sparcmedia (a Pureprofile company)

  • Mumbai Area, India

  • Team Lead - Programmatic Yield Manager

    • Jun 2015 - Jun 2017
    • Mumbai Area, India

    Display Channel• Worked within the different spheres of Media: Handling campaigns, servicing and advertising operations in Digital domain.• Handling/Leading a team.• Trafficked and managed online advertising campaigns.• Programmatic Media Buying/Selling : AppNexus, Turn, MediaMath, Adform, Rocketfuel, PubMatic, Pulsepoint, PocketMath, Fyber/Admeta, Adtech, Komoona, Switch Concepts, 33 Across, Gamut, Defy Media, Netadge, Smadex , Taggify, Web3, Improve Digital,Yieldr, Brandscreen, Atomx. • Analyze data across campaigns to determine best practices and share this information with the rest of the Operations team.• Ensure trafficking and proper set-up of all digital display through multiple RTB platforms as a waterfall model.• Inventory forecasts and insights to Marketing and Account Management team for media plans. • Fixing malicious creatives which are being flagged by multiple RTB platforms.• Work with other team members to efficiently maintain and grow premium partner buying strategies.• Generate comprehensive, in-depth analytics and reporting to inform the business’s monetization practices.• Evaluate configuration and performance of programmatic yield stack across all partners, platforms and selling tactics.• Create, test, traffic ad campaigns.• Fraud prevention (Adloox & Fraudlogix) & Ad Quality (TheMediaTrust, RiskiQ).• Troubleshoot targeting issues, inventory constraints, resolve any traffic issues and reconcile discrepancies.• Provide deep and meaningful understanding of internal business trends, and optimize yield through pricing strategy adjustments.Video Channel• Expert at Video media buying: In-stream & In-Banner, Video Mobile.• Proficient in working with the LKQD, Verta Media, Optimatic, Cedato, Streamrail and other platforms.• Establishing and managing long term business partnerships by exploring, establishing and managing partnerships with multiple platforms and SSPs.• Optimizing & Managing campaigns to maximize revenues.

• 

  PubMatic

  • Pune Area, India

  • Publisher Operations Specialist

    • Jun 2014 - Jun 2015
    • Pune Area, India

    -> Managing account setup and maintain account on the PubMatic system-> Keeping multiple support systems updated (e.g. Salesforce, JIRA etc)->Great exposure to online ad campaign metrics and analysis, including CPM, CPC, and CPA advertising models.-> Expert knowledge of rich media tags and a basic understanding of JavaScript, Flash, and HTML.-> Management of Mobile & Video Ad Campaigns.-> Regular reporting of delivery status of an Ad campaign.->Daily roles/responsibility includes trafficking,optimization, and reporting of Ad campaigns.-> Day to day data collection and report preparation-> Report analysis for identifying key trends, inconsistencies-> End of month billing for accounts-> Escalating issues post analysis of a problem with the support team and ensure follow up to closure of issues.-> Generate and interpret reporting that will yield competitive insights for clients

• 

  Digital Juice

  • Bangalore

  • Executive Testing & Support Engineer

    • Jan 2012 - May 2014
    • Bangalore

    -> Solving the customer issues& clearing the orders over call, remote login for customer machines to resolve theissue. .-> Implementation of campaigns. Monitor multiple campaign executions to ensure campaigns are delivered onschedule and according to specifications.-> Editing database to solve the issues.Processing PO, Accounts Receivable Follow UP.-> Email support(Smarter Track) and Online Chat support(SightMax).-> User Acceptance testing.