Experience

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  TransGraph Consulting Pvt. Ltd.

  • Ahmedabad, Gujarat, India

  • Assistant Vice President

    • Aug 2022 - Present
    • Ahmedabad, Gujarat, India

    o Promotion of FPO in Agriculture / Horticulture with Sustainable Progressive Natural Farming (SPNF), as a CBBO with Gujarat Agro Industries Corporation Ltd. (GAIC) under Central Sector Scheme.o Identifying Maret Linkage Clients for Farm Produce in F&V, Cereals, Pulses in PAN India and arranging trades with them from FPO.o Business Plan Development with Board of Directors (BoDs) of FPO after studying the Crop Clusters and nearest Market available for raw produce and value-added products.

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  AgriWatch

  • India
  • Business Consulting and Services
  • 1 - 100 Employee

  • Head Of Business Development

    • May 2022 - Aug 2022

    Formulation of Business Development Strategies for team & reaching out to unexplored market segments for business expansion. Analyzing latest marketing trends and guide the team for valuable inputs for fine tuning Business strategies for proposed clients. Developing & Implementing SOPs / Guidelines including MOQ, budgets, pricing & contracts to support growth and profitability. Driving business growth in terms of value, volume, market share by introducing new ideas & concepts. Penetrating business into new markets and building value of business by setting-up strategic partnerships. Analyzing financial results, identifying business risks & implementing mechanisms to mitigate the same by identifying and maintaining cordial relations with key decision makers and suggesting appropriate solutions for enhancing functional efficiency with business excellence.

  • Head - FPO & Market Linkages

    • Sep 2021 - Aug 2022

    Mapping of Crop Cluster in the operational Geography along with available resources in team. Overall monitoring of team working as a CBBBO under NAFED in J&K, Ladhakh, Punjab, Haryana, Jharkhand and Manipur for creation of FPOs in special category and Honey. Day to day meeting communication with NAFED on field progress in FPO process.

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  Weather Risk Management Services Pvt. Ltd.

  • Gurgaon, Haryana, India

  • AVP - Business Development & Global Partnership

    • Jul 2020 - Sep 2021
    • Gurgaon, Haryana, India

    We leverage data, technology and financial innovation to develop risk management solutions that help farmers enhance productivity, gain a secure income, and practice sustainable farming.Over the years we have built a strong reputation for performance and reliability through our work across 22 states in India and 15 countries across the globe. We take pride in the income guarantee that we have created for over 2 million farmers through our collaboration with the Central & State Governments and renowned brands like Pepsico, WWF, World Bank and HDFC among others.What makes all this possible is our 350+ team of multi-disciplinary experts across Agricultural Science, Data Science, Meteorology, Actuarial Science and Information Technology.

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  SourceTrace

  • Karnal Area, India

  • Manager Business Development

    • Oct 2017 - Apr 2020
    • Karnal Area, India

    SourceTrace Systems specialises in agriculture software mobile applications for developing economies with a primary focus on sustainable agriculture and empowerment of smallholder farmers. SourceTrace farmer centric mobile applications help manage the agriculture value chain all the way to the last mile to enable smallholder farmers participate in global markets. SourceTrace mobile applications are scalable from small co-operatives, farmer producer companies to large agribusiness corporations and government agencies working in the sustainable development sector.SourceTrace mobile applications provide complete visibility from field to market and tracks the value chain at the source – even in remote, low bandwidth environments. eService Everywhere (ESE™) helps to capture all interactions at the touchpoints of the smallholder farmers at the field level for enhanced traceability and improved accountability of the value chain.

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  Small Farmers Agri-Business Consortium Haryana

  • Panchkula, Haryana, India

  • Consultant - FPO Marketing

    • Oct 2016 - Sep 2017
    • Panchkula, Haryana, India

    1. Group farming business model, pack house, cold storage, post harvest, packing and supply chain management of fresh produce2. Value chain formation and operations (connecting growers/producers groups directly to the retailers/ food processors).Route plan to connect the different potential produce clusters to the potential buyers.3. Development of different agribusiness models for the small farmers group 4. Training and demonstration on above mentioned business models5. Creating Marketing infrastructure for FPO with focus on retail chain to strengthen Haryana fresh brand and formation of brand promotion strategy for Haryana fresh brand.6. Floating sales promotion schemes for all FPO in season to increase market base and brand awareness.7. Organise marketing training, exposure visit & participation of FPO in state level as well as national exhibitions for promoting business.

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  Associate Agineers

  • Karnal, Haryana, India

  • Head - Sales & Marketing

    • Jan 2011 - Oct 2016
    • Karnal, Haryana, India

    Worked with Associate Agrineers for operations of Agricultural Implements under brands of Farm Pride and Agrineer in complete range of Farm Machinery and Spares. Doing Trading and distributions in PAN India covering major markets of Haryana, Punjab, UP, Rajasthan, Bihar, Madhya Pradesh, Maharashtra, Gujarat, Chatisgarh.

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  Mahindra Gujarat Tractor Limited

  • Jalandhar Area, India

  • Zonal Manager (North India)

    • Apr 2010 - Dec 2010
    • Jalandhar Area, India

    Working Territory : Punjab,J&K,Haryana,UP(W)1) Preparing marketing briefs for the induction of new feature / aggregate / new product. 2) Conducting performance trails / demo with competition. 3) Studying and taking up the product issues related to new product / performance & perception related issues with R & D for suitable corrective action. 4) Preparing presentations related to price / feature positioning of our vis-à-vis competition models for the top management. 5) Advising field teams on various technical matters viz. filling up of technical bids / tractor attachment / compatibility of the attachment / providing information on the competition products.6) Developing technical part of sales literature.7) Gathering information on the technical / price related aspects of the competition products. 8) Conducting feature training for sales staff and dealer salesman. 9) Conducting market studies related to the various aspects of the product.

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  PAE Limited

  • Jallandhar (Punjab)

  • Area Manager

    • Jul 2007 - Apr 2010
    • Jallandhar (Punjab)

    1. Implemented strategies and strategic plans for smooth running of Branch operations.2. Formulated Pricing Strategies to cope up with current market competition.3. Planned Budgeting and KRA for Branch as well as region.4. P&L Management for Branch and Inventory Management.5. Timely execution of the assigned assignments as well as mapping products and suppliers for portfolio expansion opportunities.6. Mapping marketing opportunities through internal and external customer input.7. Ensuring successful collection of market data & launch of new products or business models. 8. Mentoring sales and product development team on new product features, marketing positioning, etc.

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  HMT Limited

  • Ahmedabad (Gujarat)

  • Assoc. Manager Marketing

    • Jan 2002 - Jul 2007
    • Ahmedabad (Gujarat)

    Associate Manager Marketing - Gujarat (June’05-Jul’07) Managed successfully business in tough market conditions of Gujarat. Expanded dealers network in short span of time resulting in penetration in uncovered areas thereby achieving quantum jump in sales volumes. Innovation & sharp execution skills of resulted in highest growth in sales on all India level. Developed training modules for dealers, company sales staff and dealers’ sales staff which was well appreciated and implemented by the management.Associate Manager Marketing - Bihar (Jul'02 - May'05) Expanded dealers network in short span of time resulting in penetration in uncovered areas thereby achieving quantum jump in sales volumes. Innovation & sharp execution skills of resulted in highest growth in sales on all India level. Organised training for dealers’ sales staff which was well appreciated and implemented by the management.Marketing Officer - Madhya Pradesh (Jan'02 - Jun'02) Appointed dealers in the unrepresented pockets of Madhya Pradesh. Launched Pocket demonstrations with night meetings in villages along with Video on wheel(VOW) in the Malwa belt of Madhya Pradesh.

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  Durga Energy Co.

  • Karnal (Haryana)

  • Sales Engineer

    • Aug 2000 - Dec 2001
    • Karnal (Haryana)

     Marketing and sales of products from Rice Mill Machinery. Co-ordination with erection team & Rice Miller for Plant errection. Co-ordination between Company, Distributor & Clients. Participation in sales promotional activities e.g. trade fair, exhibitions. Assisting service team to identify breakdown reasons and henceforth preparing reports for proper identification reason of failures.

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  Modern Dairies Limited

  • Karnal (Haryana)

  • Technical Officer (Marketing)

    • Aug 1998 - Jul 2000
    • Karnal (Haryana)

     Daily dealing with Stockist, Dealer and Retailer’s regarding billing, pending order of milk & milk products. Implementing Monthly/Quarterly/Annually Business Target plan with Dealer/Retailers achievement. Budgeting and planning for the promotional activities at dealer end. Network development/dealer/Retailer development. Monitor, Manage and improve upon customer satisfaction.