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Ashmita Bandyopadhyay profile image

Ashmita Bandyopadhyay

Trainee Teaching Associate at Indian Institute of Management, Calcutta
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Marketing and business analysis professional with experience in data analysis and campaign strategy.
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Location
Kolkata, West Bengal, India, IN
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Ashmita Bandyopadhyay is a marketing and business analysis professional with experience in data analysis, market research, and campaign strategy. She has worked as a Market Research Analyst at Amazon and a Marketing Strategist at Jaro Education, and currently assists the Faculty of Marketing at IIMC as a Trainee Teaching Associate. She holds an MSc in Marketing and Business Analysis from the University of Edinburgh and a BTech in Electrical, Electronics and Communications Engineering from University of Engineering & Management (UEM).

Experience

  • Indian Institute of Management, Calcutta
    • Greater Kolkata Area
    • Trainee Teaching Associate
      • Jun 2023 - Present
      • Greater Kolkata Area

      Pre-doctoral.Assisting the Faculty of Marketing at IIMC. -Schedule and attend all course meetings and exams.-Evaluate students based on performance in class-Administer and grade assignments, quizzes and examinations

  • Amazon
    • India
    • Market Research Analyst
      • Apr 2021 - Jun 2021
      • India

      - Collected data on consumers and consolidated information into reports- Analysed customer data to identify shopping patterns and catalogue the findings to database - Creating weekly reports on marketing efforts

  • Jaro Education
    • Mumbai Metropolitan Region
    • Marketing Strategist
      • Jan 2020 - Apr 2020
      • Mumbai Metropolitan Region

      - Conceptualised a framework for a high impact launch campaign for a K-12 education app - Identified opportunities for brand collaborations and partnerships - Lead the negotiation and signing of a collaborative deal between ToppScholars and Hotstar Disney Plus India, generating a significantly improved profit for FY2020- Conducted primary research by one-on-one interviewing over 200 Toppscholar app users

Education

  • 2021 - 2022
    The University of Edinburgh
    MSc, Marketing and Business Analysis
  • 2016 - 2020
    University of Engineering & Management (UEM)
    Bachelor of Technology - BTech, Electrical, Electronics and Communications Engineering

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