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Ashley Willoughby is a seasoned content marketing professional with expertise in SEO, content creation, and education. She has worked as a teacher, literacy coach, and freelance writer, utilizing her skills to develop engaging content for various clients. Ashley holds a Master's degree in Curriculum and Instruction from Concordia University and a Bachelor of Science in Elementary Education and Teaching from the University of Utah.

Credentials

  • Content Marketing Certification
    HubSpot Academy
    Sep, 2023
    - Apr, 2026
  • Google Analytics Certification
    Skillshop
    Jul, 2023
    - Apr, 2026

Experience

  • RK Management Consultants, Inc.
    • Tampa, Florida, United States
    • Website Administrator
      • Sep 2023 - Present
      • Tampa, Florida, United States

  • Bigfoot
    • Remote
    • Web Content Coordinator
      • Jun 2022 - Oct 2023
      • Remote

      Bigfoot is an affiliate marketing company in the online gambling industry. As content coordinator, I oversee all of the evergreen content on one of the company's websites. This role includes writing, editing, creating briefs for other writers, keyword mapping, and managing tasks between the writers and website uploaders. I perform competitive analysis on competitor pages to determine how we can improve the pages on our site and how to create new pages. I use keyword and entity-based SEO techniques to make sure our site gets noticed on Google while also ensuring it is useful for the user. I work closely with the product manager to ensure the content and design elements of our site work cohesively to improve the user experience.

    • Freelance Writer
      • Apr 2018 - Jun 2022
      • Remote

      As a freelance writer, I worked with multiple clients to create website content and blogs tailored to each client's needs. Streamline Media was one of my primary clients. I wrote hundreds of articles for this client covering casino games, sports betting, gambling legislation, travel, and other topics. I used search engine optimization techniques in my writing to create pages that stand out in search results.

  • Pinellas County Schools
    • St Petersburg, Florida, United States
    • Teacher
      • Aug 2018 - Jun 2019
      • St Petersburg, Florida, United States

      As a middle school reading teacher, I taught approximately 150 students on remedial reading and literacy skills. I created lesson plans aligned with state curriculum objectives, collaborated with other teachers, and managed classrooms with 25-30 students at a time. I analyzed student assessment data and assignments to determine skill mastery and tailored instruction to small groups of students.

  • Countryside Christian Academy
    • Clearwater, Florida, United States
    • Literacy Coach
      • Aug 2015 - Jun 2018
      • Clearwater, Florida, United States

      As a literacy coach, I supported classroom teachers to meet literacy goals for students. I helped teachers analyze assessment data, offered instructional advice, and worked with small groups of students. I researched instructional techniques and created curriculum to support and challenge all students, regardless of their reading level. I analyzed school-wide assessment data to plan school-year educational initiatives. I also managed the school library, hosted the Scholastic Book Fair, and facilitated reading week activities.

  • Grace Lutheran School
    • Sandy, Utah, United States
    • Teacher
      • Aug 2011 - Jun 2014
      • Sandy, Utah, United States

      As a third-grade teacher, I created engaging lessons, incorporated classroom management techniques, and evaluated student progress. I also worked with parents and other teachers to support student success.

Education

  • 2014 - 2015
    Concordia University
    Masters Degree, Curriculum and Instruction
  • 2007 - 2011
    University of Utah
    Bachelor of Science - BS, Elementary Education and Teaching

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Education Management”

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