Experience

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  Criterion.B

  • Dallas, Texas, United States

  • Chief Relationship Officer

    • 2008 - Present
    • Dallas, Texas, United States

    Criterion.B is all about branding, interactive and storytelling. Canonball Creative, Inc. is the parent company for Criterion.B, which launched for the Real Estate industry in January 2017.

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  Canonball

  • United States
  • Advertising Services
  • 1 - 100 Employee

  • Director of Marketing and Corporate Communications

    • Mar 2016 - Present

    • Direct and implement all agency PR tactics• Manage and direct agency re-branding and marketing strategies

  • Director Of Business Development

    • Sep 2008 - Dec 2016

    In 2008, I helped launch Canonball to the Dallas advertising community. My main responsibility was to develop networking and pitch opportunities for the agency, while helping direct all PR and marketing activities.• Hire, lead and train account team • Respond to RFP’s and pitch agency to potential clients • Develop and implement agency traffic and account team processes • Provide strategic direction and manage key national agency accounts like AMLI and UDR as needed.

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  Lakepointe Church

  • Dallas, Texas, United States

  • Worship Leader

    • 2009 - Present
    • Dallas, Texas, United States

    Lakepointe is a movement for all people to know God, find freedom, discover calling, and make a difference. Weekly, I have the opportunity to draw the congregation into a corporate worship setting and help show them the life changing love of Jesus.

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  21st Century Designs

  • Dallas, Texas

  • Director of Marketing

    • 2006 - 2008
    • Dallas, Texas

    • Directed and managed all high-end luxury marketing efforts for multiple brands• Successful launch of brands for NYC Fashion week and Las Vegas Fashion week21st Century designs is a high-end jewelry design studio, led by the Texas based designer, Jacquelin Samuels. I was hired by this previous client, to direct all marketing efforts and help launch several brands for New York City and Las Vegas fashion week.

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  Saunders-Ream Advertising

  • Dallas, Texas

  • Senior Account Director

    • 2002 - 2005
    • Dallas, Texas

    • Planned, developed and implemented national brand, product, and co-op advertising.• Led and managed the day-to-day account activity for LSG Sky Chefs Buy OnBoard Program, Wynnwood Catering at the Dallas Museum of Art,Cityplace Dallas hospitality groupAccount Assignments Included:LSG Sky Chefs Buy On Board Program (with such national restaurant brands asWolfgang Puck Express, TGI Fridayʼs, Einstein Brothers, La Madeleine, Vie deFrance and DʼAmico and Sons) Wynnwood Catering, Cityplace Dallas