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Bio

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Ashley Seung Yeon Lee is a seasoned industrial designer with a strong background in footwear design and development. She has 10+ years of experience in creating practical and stylish products for various clients, including Nordstrom rack, Marshall, Journeys, Zippo, Bass pro, Models, Sport authority, US ARMY, Mountain gear, Modell’s Sporting Goods, Dick’s Sporting Goods, Shoe Show, Burlington, VIM, Blue Papaya, Yellow Rat Bastard, COOGI, Dr. Jays, Beverly Hills Polo Club / NBA, and ABC Carpet & Home.

Experience

  • Unlimited Brand Group
    • 500 fashion ave newyork
    • Footwear Designer
      • Apr 2016 - Apr 2018
      • 500 fashion ave newyork

      LEVIS • Developed new catalog line for men/ women/ kid’s lifestyle, casual, slip on style.• LEVIS: Created kid’s practical denim fabric material collection through researchand design development.• Designed process with hand drawing, Illustrator, Photoshop. • Clients include: Nordstrom rack, Marshall, Journeys, Zippo

    • Footwear Designer
      • Jun 2015 - May 2017
      • Wayne, New Jersey

      PRO LINE • Developed lifestyle and designed kid’s casual, • Pro Line: Develop practical men’s shoe through research and design development.• Designed process with hand drawing, Illustrator, Photoshop. • Clients include: Bass pro, Models, Sport authority, US ARMY, Mountain gear • Developed and designed hiking hunting boots line.• US ARMY: Created men's & women's practical working boots collection through researchand design development.• Mountain gear: Created men's & women's sport hiking, life style collection through research and design development.• Designed process with hand drawing, Illustrator, Photoshop. • Clients include: Modell’s Sporting Goods, Dick’s Sporting Goods, Shoe Show, Burlington, VIMBass Pro, Red head, WINCHESTER • Developed and designed casual footwear line and branding strategies.• Red Head: Created men's & women's wading / hiking boots collection through researchand design development.• Bass Pro / Winchester: Created men's & women's sport hiking, fishing collection through research and design development request from Bass Pro customer.• Designed process with hand drawing, Illustrator, Photoshop. • Clients include: Modell’s Sporting Goods, Dick’s Sporting Goods, Shoe Show, Burlington, VIM

  • Geoffrey allen corp
    • United States
    • Footwear Designer
      • Nov 2012 - Jun 2015
      • United States

      Blue Papaya, Yellow Rat Bastard • Developed and designed casual footwear line and branding strategies.• Blue Papaya: Created men's & women's summer slip on collection through researchand design development.• Yellow Rat Bastard: Created men's & kid's sport casual, athletics collection through researchand design development.• Designed process with hand drawing, Illustrator, Photoshop. • Clients include: Shoe Show, Big 5, Burlington, VIMCOOGI • Developed men’s street life style boots, sport casual, and athletics through researchand design development. • Worked on presentations & line sheets• Studied new materials, styles, and discuss future line with the design team.• Product photo shoots, catalog, mock-ups. • Designed process with hand drawing, Illustrator, Photoshop. • Traveled to China to overlook Coogi development production.• Made tech packs & did sample corrections for collections• Clients include: Dr. Jays, Burlington, VIMBeverly Hills Polo Club / NBA • Developed men’s & kid's sport casual, and athletics through researchand designed development. • Worked on presentation & line sheets • Studied new materials, styles, and discuss future line with the design team.• Product photo shoots, catalog, mock-ups. • Designed process with hand drawing with Illustrator, Photoshop.• Directed the Beverly Hills Polo Club footwear line for FW2013 & SS2015.• Clients include: Shoe Show, Big 5, Burlington, VIM

    • visual
      • Jul 2010 - Nov 2011
      • New York

      Assisted Art Director with branding and packaging design for new seasons. Helping window display.Designed logo for new seasons.Performed general office duties such as answering phone and organized floor.Work on ABC Kitchen Flower Design,Organized Flower and restaurant setting

Education

  • 2008 - 2011
    Parsons School of Design
    Bachelor of Fine Arts (BFA), Industrial and Product Design
  • 2006 - 2008
    University of The Arts
    Bachelor of Fine Arts (BFA), Fine and Studio Arts

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Apparel Manufacturing”

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