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Bio

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Ashley Pogue is a seasoned event management professional with expertise in strategic planning, organization, and execution. With a Master's degree in Divinity and a background in community building through the arts, she has successfully planned and executed various events, including weddings, conferences, and community initiatives. Her experience in managing teams, budgets, and logistics has equipped her with the skills to drive results and deliver exceptional client experiences.

Experience

  • Christ Presbyterian Church in Terra Linda
    • San Rafael, California, United States
    • Community Initiatives Director
      • Sep 2022 - Present
      • San Rafael, California, United States

      Creating and producing free, non-religious community events to rebuild relationships after the isolation of the pandemic. Establishing CPC as a community hub. Recruiting community partners (businesses, organizations, individuals). Grant writing (government, non-profit, foundation).2024 Community ...

  • University of Redlands, Marin Campus
    • Marin County, California, United States
    • Event Sales Manager
      • Mar 2020 - Jul 2022
      • Marin County, California, United States

      Notable Highlights:• 40% revenue increase in FY 2021-2022 from pre-pandemic sales revenue in FY 2018-2019• Planned and produced a wedding in 4 days for 100+ guests when the original venue at Lake Tahoe was under fire evacuation• 100% of COVID-postponed wedding clients retained and rescheduled due...

  • Independent Contractor
    • San Francisco Bay Area
    • Freelance Event Manager
      • Jan 2017 - Mar 2020
      • San Francisco Bay Area

      Provide professional event management to deliver the client’s vision. I successfully plan and seamlessly execute corporate events, social events, and weddings in the fast-paced event industries in the Bay Area, Los Angeles, New York, and beyond. Notable Work: Dreamforce Conference - SFPeople flow...

    • Special Events & Conferences Associate
      • Feb 2017 - Oct 2019
      • San Anselmo, CA

      Plan and execute branded events for Directors of Admissions and Alumni Relations. Collaborate with the Marketing team to develop program binders, supplies, and deliverables. Manage attendee and member communications, negotiate vendor contracts, and administer event budgets. Key Contributions:• Ma...

    • United States
    • Religious Institutions
    • 1 - 100 Employee
    • Marketing Director
      • Sep 2013 - Feb 2019

      Led efforts to drive website traffic for church engagement & wedding department to generate additional revenue. Managed strategic media planning, press outreach, written & multimedia communications, website content development, and email campaigns. Notable Highlights:• Created and launched new website, managed content development, and integrated new easy-to-use interfaces and dynamic interactive elements; boosted website traffic significantly. • Generated new online fundraising stream by implementing online credit card payments; introduced online registration for events and conferences, and maintained email database.

    • Director of Youth & Young Adult Programs & Special Events Director
      • Aug 2008 - Jun 2018

      I spearheaded and executed annual, out-of-state conference for 80+ participants, and managed all logistics, forecasting, registration, travel arrangements, guest speaker selection, budget administration, venue booking, marketing, and programming. I also oversaw budgeting, expense management, and program calendar coordination. Key Contributions:• Launched new youth & young adult programs, and increased youth program attendance from 3 to 25 participants in < 2 years through diligent marketing and promotional efforts. • Established self-sustaining programs by empowering new leaders and developing new engaging programming ideas to attract young people and drive goal attainment. • Played vital leadership role in driving program membership growth and retention efforts.

  • Organization Directors
    • San Francisco Bay Area
    • Associate Conference Manager
      • Aug 2012 - Jun 2013
      • San Francisco Bay Area

      As an Associate Conference Manager, I managed client relations, database administration, sponsorship sales, speaker selection, conference staffing, website optimization, email campaigns, and marketing communications for an annual conference. Notable Contributions:• Achieved record sales of corpor...

    • Assistant Program Director
      • Jun 2006 - Aug 2009

      In this early-career position, I planned and executed conferences. Key Contributions:• Recruited, trained, and managed 75 young adult staff on the supremacy of client needs, agency policies, safety, and regulatory requirements.• Improved team performance by leading, mentoring, training, and motiv...

Education

  • 2016 - 2019
    San Francisco Theological Seminary
  • 2004 - 2008
    University of Colorado Boulder
  • 2006 - 2006
    Goldsmiths, University of London

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Events Services”

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