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Bio

Ashley Montes De Oca is a skilled professional based in Pinecrest, United States. She is proficient in English and Spanish, and has a strong background in project management, social media management, content creation, and event coordination. Ashley holds a Bachelor of Science in Broadcast Journalism from Florida International University and an Associate of Arts from Miami-Dade College. She has gained valuable experience in marketing, digital communications, and voter guide coordination, having worked at Burke Construction Group, Inc. and Christian Family Coalition (CFC) Florida.

Experience

    • United States
    • Construction
    • 100 - 200 Employee
    • Marketing Specialist
      • 2023 - 2024

      ● Designed custom bid packages for a variety of projects, including commercial, municipal, and hospitality sectors, that acquired new assets worth $15-30 million dollars in managed revenue.
      ● Administered the renewal process to keep corporate licenses and registrations up to date across multiple counties, cities, and states, specifically in Florida and Georgia.
      ● Managed three social media pages on Facebook, Instagram, and LinkedIn to enhance online presence and engage with the audience.
      ● Designed merchandise for employees and oversaw distribution to promote company branding and employee morale.
      ● Handled relationships between the company and vendors, including screen printers, videographers, and commercial print shops, to execute collateral
      production.
      ● Produced banners, signs, and van wraps to increase visibility of the company brand at construction sites all across Florida and on company vehicles.
      ● Curated and distributed a monthly newsletter for employees to share company updates, project highlights, and industry news.
      ● Captured photos and videos of construction sites to showcase the company's work and capabilities through various marketing channels.
      ● All tasks are performed at Burke Construction Group, including its three offices in Doral, Sarasota, and Panama City Beach, as well as its two sister companies:
      Burke Energy Solutions, LLC, and Burke Sports Construction Group, Inc.

    • Digital Communications Manager
      • 2016 - 2023

      Analyzed monthly growth across all social media platforms by utilizing data analytics to influence strategic planning.

    • Voter Guide Coordinator
      • 2016 - 2023

      Conducted and created a community-led panel for all Miami-Dade candidate interviews in 2016, 2018, 2020, and 2022 elections.

Education

  • 2016 - 2019
    Florida International University
    Bachelor of Science in Broadcast Journalism, Broadcast Journalism
  • 2016 - Present
    Miami-Dade College
    Associate of Arts, Broadcast Journalism

Services

Industry Focus. “Construction”

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References

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