Experience

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  Moonshots

  • Auckland, New Zealand

  • Director and Co-Founder

    • May 2017 - Present
    • Auckland, New Zealand

    We specialise in creative storytelling for corporate brands, entertainment and documentary. By combining high level production with digital distribution and social media marketing, it's the total package.

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  Tomahawk Tourism Marketing

  • Auckland, New Zealand

  • Social Media Manager

    • Apr 2015 - May 2017
    • Auckland, New Zealand

    As part of the digital marketing team, I represented the company as the Social Media Specialist for more than 90 clients globally, specialising in tourism brands and organisations. I produced strategies and provided consultation and training for business owners and staff. In partnership with the wider team, I planned and executed brand campaigns and creative content. This included running effective social media ad campaigns in partnership with our Google strategy. A favourite campaign produced a results increase of 182% for a tourism client.

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  Freelance

  • Auckland, New Zealand

  • Content Production - Video and Photo

    • Jan 2015 - Apr 2017
    • Auckland, New Zealand

    Drone operator - producing cinematic drone footage as part of a two-person unit. Includes creative, story planning and editing. Photography - event and product stills

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  Air New Zealand

  • Auckland, New Zealand

  • Content Producer - Social Media Specialist

    • Nov 2013 - Apr 2015
    • Auckland, New Zealand

    As part of a small marketing team, I managed global communities of more than 1 million fans on Facebook, more than 300,000 fans on Twitter, and channels on Instagram, Google+, YouTube and Pinterest.Specialising in content, I designed multimedia engagement pieces tailored for the communities. This included graphic design, video production, animation and photography.I monitored channels responding to customer queries and complaints, using my journalism and PR background to uplift brand sentiment and engage.I was also involved in activations with sponsors and the public to surprise and delight. Some key projects included filming with the All Blacks, The Hobbit Fan Fellowship and a special holiday event with Santa and Elves on airplanes.Facebook: Facebook.com/airnewzealandTwitter: @flyairnzInstagram: @airnz

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  Fareway Stores, Inc.

  • Iowa

  • Web and Social Media Director

    • Jul 2010 - Aug 2013
    • Iowa

    My position was created so I could help Fareway Stores, Inc launch and build their social media and website program from scratch. As part of a small marketing team, I handled the social communications representing more than 100 stores.Social Media:I took the company organically from zero to more than 33,000 fans on Facebook and maintained their presence (and content) on Twitter, Pinterest, YouTube and any other sites deemed useful. I posted fresh content daily and respond to customers. Working with vendors, I designed and ran promotions and giveaways to increase engagement. Weekly analytics reporting was used to improve the digital marketing strategies and create a thriving online community.Website: I led all content updates to the site for the corporate headquarters. As liaison to the website development company, I worked with them to make changes to site design and functionality. I also planned, promoted and run Fareway.com sweepstakes and promotions for the marketing team.Multimedia:My background in multimedia production allowed me to contribute special skills to the company. Between other duties, I was the official corporate photographer and videographer. This included event photography, training videos, food photography for the health magazine, aerial shots of the corporate campus and any special projects.I also designed posters, flyers and promotion graphics for special projects, including the company's 75th anniversary logo.I was also the official voice of Fareway's automated phone system.

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  Freelance

  • Multimedia Production

    • Sep 2008 - 2013

    Video production for local small businesses, wedding videos, motion design projects.Photography for food, products, events and engagements.

  • Social Media Consultant

    • Sep 2008 - 2013

    I helped small businesses develop social media strategies based on their needs, products/services and resources. This included marketing, content management, posting schedules and selecting the right platforms to fit their audience. Business types included outdoor recreation, fashion retail, spa services, food and more.

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  Bear Marketing

  • Graphic Designer/Writer/Photographer/Accountant

    • Feb 2008 - Jul 2010

    I worked for The Sun, a weekly advertiser/paper first as a freelancer, and then started full-time in 2010.Graphic Design: Designed ads for local businesses for the weekly advertiser. Placed all articles and ads into the design weekly and delivered final product electronically to the printer.Writing: Wrote weekly articles on community events, human interest stories, and developed promotional paid articles for local businesses to highlight their best features.Photography: Photographed images for the ads and articles, as needed.Accounting: Handled invoices and payments for all clients of the paper, working with Quickbooks.Supervisory Experience: Supervised the graphic design intern.

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  Meredith

  • Des Moines, Iowa Area

  • Internship

    • May 2008 - Aug 2008
    • Des Moines, Iowa Area

    I had the privilege of working with Successful Farming Magazine as a summer intern.Responsibilities included editing and posting articles to AgricultureOnline, acting as production assistant for The Successful Farming Machinery Show and helping with the print magazine as needed.I was chosen for an amazing opportunity to represent the magazine as an international correspondent in August 2008. I was placed with a delegation of soybean farmers from the United Soybean Board. Traveling with the group from Johannesburg, South Africa to Maputo, Mozambique, I created a multimedia blog for AgricultureOnline and documented the trip in writing and photographs. After returning to the United States, my subsequent article was published in the print magazine. It was my first trip overseas and one of the most eye-opening experiences of my life.

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  Ames Community Schools

  • Ames Middle School

  • Super Summer Course Instructor

    • Jun 2007 - Jun 2007
    • Ames Middle School

    I conceived and taught the first video production course for the Super Summer program at Ames Middle School for community students, titled "Lights, Camera, Action!" As part of the Extended Learning Program (ELP) I designed the course to teach students the basics of camera operation, screenwriting and storytelling.