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Ashley Dehertogh is a seasoned hospitality professional with extensive experience in revenue management, product management, and team leadership. She holds a Master's degree in Management of Complex Projects from UCL and a Certificate in Hotel Revenue Management from eCornell. Ashley is fluent in English, Spanish, and French and has worked in various roles, including Product Manager at FLYR for Hospitality, Manager, Revenue & Distribution at Mint House, and Account Manager at Booking.com.

Credentials

  • TEFL
    International TEFL/TESOL Training Institute - Ho Chi Minh City
    Sep, 2015
    - Apr, 2026
  • Certified Revenue Management Executive (CRME)
    HSMAI
    Nov, 2019
    - Apr, 2026

Experience

  • FLYR for Hospitality
    • London, England, United Kingdom
    • Product Manager
      • Apr 2023 - Present
      • London, England, United Kingdom

  • OTA Insight
    • London, England, United Kingdom
    • Product Manager - Integrations
      • Oct 2021 - Mar 2023
      • London, England, United Kingdom

      - Owned the strategic vision of our integrations roadmap for one B2B product & one product feature- Successfully brought to launch thirteen (13) integrations via API and file transfer submission with varying systems in the hotel tech stack- Leveraged stakeholder relationships across 6+ internal verticals from senior leadership to associate level in addition to 3+ verticals with external partners and providers to achieve company integration objectives- Spearheaded the change management process of combining an integrations roadmap with an acquired company product

  • Mint House
    • New York, New York
    • Manager, Revenue & Distribution
      • Nov 2019 - Aug 2020
      • New York, New York

      - Oversaw revenue strategy for the start-up’s portfolio: 27 Luxury Aparthotels (over 500 units) across 12 cities through cross-functional collaboration with the Sales, Operations, and Product teams- Designed the new revenue management tech stack, including the channel manager integration and brand.com roll-out- Analyzed property performance data to shape a diversified market segmentation strategy that increased rooms revenue MOM

  • Booking.com
    • Greater New York City Area
    • Account Manager
      • Nov 2017 - Nov 2019
      • Greater New York City Area

      - Successfully leveraged client relationships to exceed increasingly aggressive quarterly KPI targets by a minimum of 16%, growing market share by 4.15% YOY- Designed, built and shipped an internal analytics dashboard for the US & Canada that facilitated data-based analytical thinking- Led short and long-term cross-departmental Global Chains projects that identified trends and drove incremental revenue

    • Revenue Manager
      • Apr 2017 - Aug 2017
      • Barbados

      - Headed revenue strategy for this 75-room luxury, resort hotel focusing heavily on Transient and Wholesale segmentation growth- Identified a low producing market segment, increasing its YOY revenue production by 148%- Improved forecast accuracy within the property's two year revenue strategy roadmap- Rebuilt the hotel’s segmentation structure to more efficiently identify market segment and channel mix opportunities

  • Fairmont Newport Beach
    • Newport Beach, California
    • Revenue Manager
      • Nov 2016 - Feb 2017
      • Newport Beach, California

      - Led the revenue department's change management strategy through the hotel's transfer of ownership and management

    • Global Travel
      • Sep 2015 - Nov 2016

      - Traveled alone through Asia, Europe and the Middle East (18 countries total) while on sabbatical from Fairmont Hotels & Resorts International (FRHI)- Created and managed a narrative-style blog which led to a mentorship project preparing individuals for their first long-term trips abroad- Earned a TEFL certification with honors in HCMC, Vietnam

    • United Arab Emirates
    • Hospitality
    • 700 & Above Employee
    • Reservations Manager
      • Mar 2013 - Sep 2015

      - Oversaw short-term (less than 90 days) transient leisure strategy for the 805 room luxury, city-center hotel- Piloted a new yield management integration between the PMS and Channel Manager- Co-led the renovation and rebrand project of ~400 guest rooms as part of a five year revenue strategy roadmap- Identified an opportunity to bulk upload group reservations: organized the regional roll-out of this efficiency product- Supported Fairmont Newport Beach & Fairmont Royal Pavilion on short term revenue driving projects as Interim Revenue Manager (task force)

    • Interim Revenue Manager
      • Jun 2014 - Aug 2014

      - Led revenue strategy for this 477 room, luxury city-center hotel including hosting weekly strategy meetings with key stakeholders across the Operations, Sales, Catering, F&B and Executive teams- Analyzed leisure transient performance and identified an opportunity that increased the segment's revenue by 8% YOY- Forecasted 30-60-90 window within 5% accuracy to actualized revenue

    • United Arab Emirates
    • Hospitality
    • 700 & Above Employee
    • Assistant Front Desk Manager
      • Jan 2012 - Mar 2013

      - Oversaw a team of 16 Front Desk Agents and 10 PBX Agents- Designed a property upsell program that incentivized FD agents & increased average monthly revenue by 59%- Led the property's RSM software update from V2 to V3- Incentivized the team to improve check-in efficiency, validated with a .30 YOY increase in JD Power score (8.13 to 8.43)

    • Housekeeping Manager
      • Jun 2011 - Dec 2011

      - Managed the daily, weekly and monthly operations for a Housekeeping team of 120 union colleagues- Optimized schedule productivity for the department by consistently finishing under budget each month- Coached the team in raising the property’s room cleanliness JD Power score from 8.74 to 9.00

Education

  • 2020 - 2021
    UCL
    Master's Degree, Management of Complex Projects
  • University of Nevada-Las Vegas
    Bachelor of Science (BS), Hospitality Administration/Management
  • eCornell
    Certificate, Non-Traditional Applications of Hotel Revenue Management
  • eCornell
    Certificate, Forecasting and Availability Controls in Hotel Revenue Management
  • eCornell
    Certificate, Overbooking Practices in Hotel Revenue Management
  • eCornell
    Certificate, Introduction to Hotel Revenue Management
  • eCornell
    Certificate, Pricing Strategy and Distribution Channels in Hotel Revenue Management

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