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Bio

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Ashley Behrens is a seasoned sales and operations professional with a strong background in managing sales teams, events, and operations management. She holds a Master of Business Administration (MBA) from Florida State University and a Bachelor of Science in Travel and Tourism Management from Grand Valley State University.

Credentials

  • Group Fitness Instructor (GEI)
    Athletics and Fitness Association of America - AFAA
    Jan, 2021
    - May, 2026
  • Certified Percsonal Trainer
    National Academy of Sports Medicine (NASM)
    Nov, 2020
    - May, 2026
  • Fundamentals of Global Sports Management
    NYU Stern School of Business
    Nov, 2020
    - May, 2026
  • Lean Six Sigma Green Belt (ICGB)
    Marriott International
    Jun, 2018
    - May, 2026
  • Breakthrough Leadership (BLT) Level 4
    FranklinCovey
    Mar, 2014
    - May, 2026
  • Basic Life Support (BLS)
    National CPR Association
    Jan, 2021
    - May, 2026
  • CPR & AED
    National CPR Foundation
    Nov, 2020
    - May, 2026

Experience

    • Regional Sales Director
      • Jan 2022 - Present

      • Oversee Sales in Louisiana, Florida, The Caribbean, and Latin America• Prospect and develop new leads, convert leads into quotes, quotes into orders• Maintain sales pipeline and maintain and grow customer relationships• Remote based position

  • Varied
    • St Petersburg, Florida, United States
    • Personal Trainer
      • Dec 2020 - Present
      • St Petersburg, Florida, United States

      • Personal Trainer, Accountability Coach, and Group Fitness Coach. • Available in gym, or privately for coaching• Specializations in: Global Sport, Cardio for Fitness, Mental Toughness

    • Enterprise Sales Representative
      • Dec 2021 - Dec 2022

      • Huvr Inc. Is a real-time Virtual Travel Platform that lets virtual travelers explore the world, from events to attractions or global news. Our newly released Huvr Pro model is designed for businesses who want to attract more leads and convert customers leveraging our virtual technology by creat...

    • Development Director
      • Jan 2021 - Dec 2021

      • Identify prospects, review donor funnel, drive revenue goals to exceed monthly target and annual projections• Develop, implement and manage special events and projects in key markets• Prepare proposals, cultivate and solicit corporate sponsorships, retain and grow key donor relationships• Creat...

  • Marriott International
    • Bethesda, Maryland, United States
    • Senior Manager Hotel Support, The Americas
      • May 2017 - Dec 2020
      • Bethesda, Maryland, United States

      • Grew $8 million in total business through business to business sales, trade shows, email marketing, new marketing campaigns, and client relationship building• Identified, sold, and launched new business opportunities for $3 million overall increase • Strategized, created, and balanced $20 milli...

  • JW Marriott
    • New Orleans, LA
    • Director of Event Management
      • May 2015 - May 2017
      • New Orleans, LA

      • Executive hotel leadership• Restructured sales and event departments to improve labor productivity 5%• Negotiated all vendor contract and event pricing guidelines to ensure profitability and maximize revenue• Lead hotel site visit process and sales funnel review to target optimal business resul...

  • Marriott International
    • New Orleans, LA
    • Senior Event Manager
      • Aug 2013 - May 2015
      • New Orleans, LA

      • Increased department Associate Engagement survey results from 
60% to 100% • Managed $30 million in sales and events with 96% satisfaction annually• Acted as hotel Breakthrough Leadership (BLT) Coach/Champion• Created hotel pre and post convention reporting process to track spend and forecast ...

    • Senior Event Manager
      • Jul 2012 - Aug 2013
      • Phoenix, AZ

      • Facilitated changes of group contracts and agreements with Marriott Legal to ensure property brand transition • Managed $24 million in sales and events with 100% satisfaction annually • Created hotel pre and post event reporting process• Lead hotel site visit process resulting in 10% sales clos...

    • Event Manager
      • Sep 2009 - Jun 2012

      • Managed $18 million in sales and events with 92% satisfaction annually• Lead forecasting software change with aligned department to 
increase projection accuracy 3%• Consolidated Inventory/Total Yield (Salesforce) hotel conversion

    • Banquet and Event Services Manager
      • Jun 2008 - Sep 2009

      • Hotel event operations and logistics lead • Sold $575,000 in banquet upsells on site• Acted as department payroll administrator ensuring pay out for gratuities 
and commissions • Functioned as meeting space renovation construction liaison

  • JW Marriott
    • Grand Rapids, MI
    • Assistant Food and Beverage Manager
      • Jun 2007 - Jun 2008
      • Grand Rapids, MI

      • 2007 hotel opening team member (new construction)• Managed all hotel food and beverage outlets and staff including fine dining, 2 bars, on-site Starbucks, Room Service, and VIP Hospitality Suites

  • Amway Grand Plaza
    • Grand Rapids, MI
    • Food And Beverage Supervisor
      • Feb 2004 - Jun 2007
      • Grand Rapids, MI

Education

  • 2003 - 2007
    Grand Valley State University
  • Florida State University

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Leisure, Travel and Tourism”

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